Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
choices, decision-making, future, stress, success, worry

My Year of Hopefulness – Just Get to What’s Next

Christa Avampato

“Wisdom consists not so much in knowing what to do in the ultimate as knowing what to do next.” ~ Herbert Hoover, 31st U.S. president

Today I met with an old friend from college that I haven’t seen in 11 years. She and I worked on a theatre production together at Penn, and she has a new theatre project that she wanted to get my advice on. At one point in our conversation she said she just felt so overwhelmed by the enormity of the task of getting the project off the ground. As much as she believes in the idea, the shear amount of work that it takes will be intense, regardless of whether it is a runaway hit, a flop, or somewhere in-between. She is afraid of the outcome of her efforts before she’s even begun.

Like all of us with ideas that get our blood pumping, we get ahead of ourselves. We haven’t even put a proposal on paper, and already we are off and running making contingency plans for every challenge and triumph imaginable. Long-term planning is important; to paralyze ourselves with fear in the short-run makes all of our worrying inconsequential. If we can’t even get started, our long-term contingency plans don’t make a bit of difference.

A crystal ball would be a handy tool to have in our back pocket, particularly if we could play out different scenarios before making choices. Unfortunately, no one has invented one of those yet, and so we’re left with only our gut, experience, and conscience to help us make decisions. While we might do our best chess playing game, anticipating how the world around us will change, it never goes exactly according to plan. There’s always some surprise we didn’t account for. And if you’re doing A just to get to B, then my experience has demonstrated that surely C, D, and E will show up to throw a wrench in the works.

The best we can do is to just do what’s next. Keep a lofty goal as your guide, and remember that there are many routes to it. Don’t shut down your ability to move forward by standing at the fork in the road and burying your head in your hands. Self-imposed grief, and the indecision that comes along with it, doesn’t serve anyone well. And your dreams are too important. You have too much to offer this world. There is no time for indecision. The only choice you need to make right now is the next one. Leave the future where it belongs, out ahead of you.

The image above can be found at: http://toughsledding.files.wordpress.com/2009/03/fork.jpg

dreams, legacy, memory

My Year of Hopefulness – Legacy Building through Others

Christa Avampato

“When something comes to life in others because of you, then you have made an approach to immortality.” ~ Norman Cousins

Donna, a friend of mine from Owning Pink, sent me this quote when I put up a post about the after-school program I hope to pilot in January. It made me re-consider my earlier post on legacy and my post on dreaming big, drawing a through-line that connects them. Is our best chance at legacy not through something we build, but through our efforts to helps others build something?

All night I’ve been considering people who have built great public legacies in the not-so-distant past and put Norman Cousin’s spin on their contributions. The one I kept coming back to was Walter Cronkite. He was a great journalist, perhaps the greatest journalist, who kept the country calm during tumultuous events. And while his own career is impressive, the great majority of the coverage of his death was linked back to the fact that he inspired an entire generations of journalists, including all of the household names we turn to every day to help us understand what’s happening in our world. They are his legacy.

Walter Cronkite is a perfect examples of what Wes Jackson meant when he said that we should dream so big that our life’s work can’t be accomplished in our lifetime. It should continue on long after our time has come to pass. There seems to be no better way to do that than to let our legacy live on within the work of others, in their accomplishments, in what they do with the lessons they learn from us.

Last week, I had another discussion about legacy. Someone told me that he didn’t have any idea how to build a legacy, that he wanted to explore things that interested him in the hopes that somewhere down the line his pursuits would help someone else in some way.

At the time, I must admit that I was a little confused because this is the person who got me thinking about legacy to begin with. If he is so interested in legacy, then how could he not know how to build one? Now his comment makes sense – he’s doing what all great legacy builders have done. They didn’t set out to build a legacy, to make people remember them. They set out to do something interesting and helpful with their lives, and do that as best they could. When that becomes the focus – doing your best, pursuing something interesting and helpful – the legacy building will take care of itself. With that focus we have the hope of living long after we’ve passed through this world.

dreams, environment, nonprofit, success

My Year of Hopefulness – Freedom to Think Bigger

Christa Avampato

“If your life’s work can be accomplished in your lifetime, then you aren’t thinking big enough.”
~ Wes Jackson

My errands today took longer to accomplish than I had planned. By the time I finished them all, without having had coffee, breakfast, or lunch, I was ready to eat just about anything edible that came into my line of vision. I popped in to Chipotle, wolfed down my burrito bowl, and saw on my drink cup that the restaurant is running a multi-part series entitled “People We’re Pleased to Know”. Part 5 features Wes Jackson, the founder and President of The Land Institute and a leader in the sustainable agriculture movement.

Wes’s quote above lifted a huge weight off my shoulders. I’ve been thinking a lot about accomplishment lately. In my writing, at work, with my multiple side projects that I’ve been working on. Secretly I’ve been a little frustrated with myself – why are these things taking so long? Why am I not checking them off the list in rapid succession? His quote reminded me that ideas with passion and heart take time to develop and even more time to execute. The bigger the dream, the longer the time horizon.

This isn’t to say that there aren’t smaller dreams embedded into the larger vision we have for our lives. There are triumphs, and inevitably defeats, along the way that contribute to a lifetime of work. His life’s work was not to start The Land Institute. The Land Institute is a vehicle to help him realize a vision of our world developing a robust, healthy system to feed itself in perpetuity without destroying our planet.

Think of how Wes’s perspective frees up our creative energy and encourages us to include others in the process of building our dreams. He is shaping his vision and bringing it to life alongside many others who share his same aspirations, and those aspirations take constant care, concern, and commitment. His vision is bigger than the span of his own lifetime – it actually continues on indefinitely. Failure and success are taken out of the equation with a mission that big – all it requires is that we contribute to steady, forward progress.

change, choices, decision-making, failure, fate, success, time

My Year of Hopefulness – Stepping up and out

Christa Avampato

This week I got approval and funding for a project that I’ve been pitching for a year. A solid year of effort, and beating a drum that most had no interest in hearing. For the past year, I’ve felt alternately foolish and hopeful. One minute I thought I just didn’t get it, couldn’t see past my own stubbornness. The next minute I’d think, no, it’s everyone else who doesn’t get it.

I now realize that it wasn’t a matter of people getting it; it was entirely a matter of timing and circumstances. I wanted an idea to flourish ahead of its time. Had I gotten approval a year ago for it, the idea would have crashed and burned, no doubt about it. And then I would not have only felt foolish – I would have looked foolish, too.

The universe tries to protect us from ourselves. It throws down roadblocks to test our passion and perseverance, and also to give the rest of the world time to catch up with us. At the time that I first developed the idea, I didn’t see it that way. I was so willing to toot my own horn, thinking that I knew something others around me didn’t. In reality, the universe was saving me from me. It’s a difficult, necessary lesson to learn; when the path is cluttered with resistance, it really is best to wait it out with quiet strength.

This is not to say that we should all zip it and go stand in line waiting for our turn. I still maintain that it takes the ability to step up and out for an idea we believe in that really creates progress. However, the next time a project is not going exactly according to plan, I’ll have more patience with myself and with those around me. If the idea’s a good one, it’s time will come. Perhaps not on the schedule I’d like, though at the time when it has the greatest chance to not only survive but thrive.

books, change, family, growth

My Year of Hopefulness – Unaccustomed Earth

Christa Avampato

I’m reading the book Unaccustomed Earth by Jhumpa Lahiri, a book I’ve been interested for over a year because I was so touched by her last book, The Namesake. Lahiri has a beautiful way of weaving stories between generations and across cultures, identifying and then eloquently writing about her characters thoughts and their often mismatched actions. Her characters are flawed in serious ways, making them so real that after a few pages, we think they are our neighbors, our family members, our friends.

The title “Unaccustomed Earth” intrigues me. Before picking up the book, I thought Lahiri was talking about new and uncharted waters that her characters would take on. This true, with the added twist that the uncharted waters are new challenges taken on by new generations while their hearts, minds, traditions, and families remain firmly rooted in the past. Her main focus in this book is the conflict that arises in a family as the world, physical and emotional, quickly transforms and changes from one generation to the next.

In my home town, people rarely leave. 99% of families are Italian and Catholic, like mine. There are roads named after prominent families in town who have made their homes there for generations. Generations of families live side-by-side, childhood friends remain friends forever, having the same conversations day in and day out. There, time stands still.

My family is a transplant there – neither my mom nor my dad grew up there. My brother is there thought my sister, Weez, and I left as soon as we headed off for college and never looked back. This was an unfamiliar practice – most people who went to college went locally or at least within the state. My sister and I never even considered sticking around. We were off for greener pastures, the same way my mom and dad were when they were young. Maybe finding our own way in the world, away from everything and everyone we knew as kids, is somehow rooted in our genes.

While my mom always wanted us to make our own way, it’s fair to say that she wishes we were all always around, all the time. It must be a hard process to watch someone you brought into the world head out into the unknown to see what they can find. Lahiri’s stories boil down to a common theme: the unknown is frightening, and it’s especially frightening for older generations who watch younger ones take flight in foreign spaces. I imagine it’s the same for my mom – while she wants so much for us to have adventures, she also worries about Weez and I being safe and happy and healthy in a way that she doesn’t worry about my brother.

Lahiri begins her book with a quote that puts her stories in perspective. “Human nature will not flourish…for too long a series of generations in the same worn-out soil. My children…shall strike their roots in unaccustomed earth. ~Nathaniel Hawthorne.” While the stories mostly talk about conflict between generations, with Hawthorne’s quote she acknowledges that future generations must put down their roots in foreign soil in order for us to move forward, evolve, and lead productive lives. It’s that process of making the unfamiliar familiar that is so critical to our development, and the development of humanity. Adapt and change are the only two things we ever really have to do.

calm, health, meditation, peace, stress, yoga

My Year of Hopefulness – Stop the World, I Want to Get Off

Christa Avampato
This week has been a roller coaster. My stress level was up and down every other hour, so much so that at one point I was physically dizzy. I was joking with my friend, Denise, who was having a similar week, that my theme song should be “Stop the World, I Want to Get Off.” Then she reminded me that should be the theme song not just this week but every week.

To reduce stress and keep myself in check, I practice yoga, run, meditate, and breath. I back away from stress slowly, keeping my eye on its source so that it doesn’t sneak up on me again for a repeat performance. I think of it as a very hungry grizzly bear, something to be handled with extreme care and to diffuse by almost any means necessary.

I keep looking for ways to cut stress from my life, as if it’s some disease. The moment it rears its ugly head I want to banish it. This week I tried to appreciate stress’s occasional appearance in my life. It puts a fire under me to get something finished. In my effort to diffuse stress, I actually max out my productivity to get the job done. Stress often leads me to some of my most creative work. (I wish some scientist would do a study on stress’s effect on creativity.)

This isn’t to say that I crave stress, seek it out, or love opening up my front door to see it glaring down at me. It’s true that when it arrives, I hang my head a little low and quietly curse under my breathe “not again!” However, after a minute or two, I sit up straight, roll-up my sleeves and get to work. In the case of stress, there’s no way past it except through it. While the temptation is to step off the stress merry-go-round, there are a lot of learnings and value to be derived from its occasional visit. Our challenge is to manage through it so that it doesn’t set up camp and make itself at home in our everyday lives.

calm, commitment, yoga

My Year of Hopefulness – Problems and Answers

Christa Avampato

“If we can really understand the problem, the answer will come out of it.” ~ J. Krishnamurti

So often we look at problems and answers as two separate entities, as if they have their own independent existence. I’ve been thinking about this recently with an education program I’m working on. I have specific problem I’d like to solve, and a specific need I’d like to meet. Reading this quote today I realized that I’ve approached the challenge backwards – I’ve been so focused on finding a solution that I haven’t spent enough time with the problem and all its layers and complexities.

Living with problems can be uncomfortable, so our desire to jump to a solution as quickly as possible is only natural. I’ve been practicing yoga for 9 years and one of the practice’s central tenants is learning to be comfortable being uncomfortable. I’ve found that the best way for me to achieve this is to focus on my breath rather than on the part of my body that might be uncomfortable in a pose. I apply this in other areas of my life as well – sitting in an uncomfortable meeting, standing in a hot, crowded subway, coping with a bad headache or other illness – I just keep focusing on my breath. It helps.

Another, less conventional practice that I am experimenting with is giving problems a physical structure. Meditation does not come easily to me. I like being active so sitting still and concentrating is some times a lot to ask of myself. I do notice that when I’m able to do it, it has great benefits. So I keep trying. Meditation is particularly helpful when I am trying to sort through a problem, though most of the problems I handle are abstract, without structure. During my meditation I imagine how the problems move around in the world, how they impact the places and people they effect, and then consider ways in which those effects can be countered. It’s complicated, and again not a natural method of dealing with problems, though I find this process helps me sit with problems that need my attention.

There’s no silver bullet here. Having problems and challenges is an uncomfortable condition, and will always be. What we can do is make slow and steady progress to ease the discomfort. And in that purposeful progress forward, it’s my hope that we will find the long-term solutions we seek to remove all our challenges.

change, creativity, ideas, innovation

My Year of Hopefulness – Trying to get up that great big hill of hope

Christa Avampato

For a few weeks I’ve been going about my little routine called life. In one particular area, which shall remain nameless, I have been a little stuck. I was just going with the flow, or rather I was letting the waters stagnate. Sort of strolling along with my Bruce Hornsby attitude, telling myself “that’s just the way it is.” Truthfully, that’s the way it was because I let it be.

Fighting a battle, particularly one that’s uphill, is a tough activity to sign-up for. It’s exhausting. It’s painful. It’s frustrating. And a lot of times it doesn’t do any good at all. However, if we spend a lot of time on that battleground and we continually choose to stand at ease, then we get left behind, cleaning up what remains, which often isn’t a whole heck of a lot.

Today I decided I had stood around long enough. Yes, this is the way it is but it doesn’t have to be always be like this. And no one is going to fix it for me. Why should they? They have their own battles to worry about. I signed up for the gig, I took on the mission, and now I had to make sure I wasn’t wasting my time.

So away I went, crafting and planning and convincing that I could clearly perceive a better way forward, and am willing to put my time, energy, and talents into the new venture. I have no idea if it’s going to go anywhere. Tomorrow I could find myself still frittering away at the bottom of the hill. I do know that if I stand around twiddling my thumbs any longer, I’ll be at the bottom of that hill for a long time to come, and I’d have no one to blame for that except me. Might as well plant my stake in the ground and see who I can get to rally around it.

The image above can be found here.

business, career, entrepreneurship, Examiner, health, social media, women

NY Business Strategies Examiner – Interview with Lissa Rankin, Founder of Owning Pink

Christa Avampato

Meet Lissa Rankin, an artist, writer, gynecologist, mother, and all around bundle of positive energy. I met Lissa on Twitter, and once I read her brief bio I knew that I had to feature her in this column.

Lissa has made it her mission in life to help others get their mojo back, and particularly to empower women to do whatever and be whoever they want to be. To foster this mission, she created the company Owning Pink, a place where women can connect and support one another in their pursuits. Owning Pink offers classes, workshops, and mentoring to further these connections.

A courageous, empathic, inspirational role model, Lissa is exactly the kind of person this world needs more of.

For the full interview with Lissa, click here.

child, high school, letter, school, student

My Year of Hopefulness – First Day NY

Christa Avampato

A friend of mine from college recently invited me to join a Facebook Group for First Day NY, a program that looks for volunteers to sponsor New York City children for their first day of school. I signed up immediately and today received some information about the child I’ll be sponsoring. She’s 14 years old (and I assume heading into 9th grade), wants to be a nurse, and loves language arts. My mission is to get her a backpack, a first day of school outfit, and an age-appropriate book based on her interests.

It’s been so long since I thought about the first day of 9th grade. I started high school that year and I remember being so nervous. All my same friends from middle school went with me since my town only had one set of schools. There were kids who were so much bigger and smarter than me. They played sports and ran clubs. How would I find my classrooms? Would boys like me? And the dreaded cafeteria, every 14 year old girl’s nightmare. The movie Mean Girls comes to mind.

The other piece of my mission for the child I’m sponsoring is to write a note of encouragement. “We would like your child to know someone out there cares about their success…with this note you can offer a window into the world of opportunity that awaits them if they always do their best and stay in school.” I’m not ashamed to say I teared up a little upon reading this instruction from First Day NY. This is more than just a backpack and some clothes for a 14 year old; it’s a signal to her that there are people out here cheering her on, people who believe in her potential.

As I think back, 9th grade is the time when I realized that if I worked really hard, I could go anywhere and do anything. That year opened up a new gateway to the whole rest of my life, and how I thought about my purpose in the world. And now I think I have the beginning to my note of encouragement…

If you’d like to get involved with First Day NY, please visit their website: http://www.firstdayny.org/