For a few weeks I’ve been going about my little routine called life. In one particular area, which shall remain nameless, I have been a little stuck. I was just going with the flow, or rather I was letting the waters stagnate. Sort of strolling along with my Bruce Hornsby attitude, telling myself “that’s just the way it is.” Truthfully, that’s the way it was because I let it be.
Fighting a battle, particularly one that’s uphill, is a tough activity to sign-up for. It’s exhausting. It’s painful. It’s frustrating. And a lot of times it doesn’t do any good at all. However, if we spend a lot of time on that battleground and we continually choose to stand at ease, then we get left behind, cleaning up what remains, which often isn’t a whole heck of a lot.
Today I decided I had stood around long enough. Yes, this is the way it is but it doesn’t have to be always be like this. And no one is going to fix it for me. Why should they? They have their own battles to worry about. I signed up for the gig, I took on the mission, and now I had to make sure I wasn’t wasting my time.
So away I went, crafting and planning and convincing that I could clearly perceive a better way forward, and am willing to put my time, energy, and talents into the new venture. I have no idea if it’s going to go anywhere. Tomorrow I could find myself still frittering away at the bottom of the hill. I do know that if I stand around twiddling my thumbs any longer, I’ll be at the bottom of that hill for a long time to come, and I’d have no one to blame for that except me. Might as well plant my stake in the ground and see who I can get to rally around it.
The image above can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
For a few weeks I’ve been going about my little routine called life. In one particular area, which shall remain nameless, I have been a little stuck. I was just going with the flow, or rather I was letting the waters stagnate. Sort of strolling along with my Bruce Hornsby attitude, telling myself “that’s just the way it is.” Truthfully, that’s the way it was because I let it be.
Best wishes for a successful climb to the top of your mountain
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