This week I got approval and funding for a project that I’ve been pitching for a year. A solid year of effort, and beating a drum that most had no interest in hearing. For the past year, I’ve felt alternately foolish and hopeful. One minute I thought I just didn’t get it, couldn’t see past my own stubbornness. The next minute I’d think, no, it’s everyone else who doesn’t get it.
I now realize that it wasn’t a matter of people getting it; it was entirely a matter of timing and circumstances. I wanted an idea to flourish ahead of its time. Had I gotten approval a year ago for it, the idea would have crashed and burned, no doubt about it. And then I would not have only felt foolish – I would have looked foolish, too.
The universe tries to protect us from ourselves. It throws down roadblocks to test our passion and perseverance, and also to give the rest of the world time to catch up with us. At the time that I first developed the idea, I didn’t see it that way. I was so willing to toot my own horn, thinking that I knew something others around me didn’t. In reality, the universe was saving me from me. It’s a difficult, necessary lesson to learn; when the path is cluttered with resistance, it really is best to wait it out with quiet strength.
This is not to say that we should all zip it and go stand in line waiting for our turn. I still maintain that it takes the ability to step up and out for an idea we believe in that really creates progress. However, the next time a project is not going exactly according to plan, I’ll have more patience with myself and with those around me. If the idea’s a good one, it’s time will come. Perhaps not on the schedule I’d like, though at the time when it has the greatest chance to not only survive but thrive.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 
Congratulations ans best wishes…your stars were aligned
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I hope so!
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