Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
creativity

This just in: Peace in the confusion

Christa Avampato
Peace
Peace

Sometimes we face circumstances that don’t make any sense. That happened to me yesterday and I took a few steps to get a better perspective. First, I had to physically distance myself from the situation. Sometimes when we are so close to a problem, it’s tough to see a way through it. The distance helps.

Second, I distracted myself with a fun activity that had nothing to do with the circumstances of my problem. This gave my brain a break and elevated my mood.

Finally, I made the decision to accept that I know what I know and that I don’t know what I don’t know. I know I’m going to have to remedy this problem by eventually walking away from it. Now is not the time to do that for a multitude of reasons, but that day will come and when it does I’ll be ready to make the leap. And, the universe works in mysterious ways. We don’t always immediately know why something’s happening or how it’s going to turn out in the long run. What we can do is trust that eventually it will all make sense and we’ll understand why things had to unfold the way that they did.

And in all that action, there is peace.

creativity

This just in: Reading Between the World and Me by Ta-Nehisi Coates while traveling

Christa Avampato
My travel companions: Between the World and Me on my Kindle, passport, and neck pillow
My travel companions: Between the World and Me on my Kindle, passport, and neck pillow

Reading while traveling has always been special to me. While I’m learning about other cultures, books help me see how much I have to learn about my own home. While I was in Sarajevo and Budapest, I read Between the World and Me by Ta-Nehisi Coates. It is a tough and necessary read, especially for Americans who aren’t black. While I will never truly understand what it means to be black in America, I do want to understand as much and as best I can. This book forced me to wake up.

I live just north of Howard University, where Coates went to school and where his father worked for many years. After reading this book, I see Howard in a new light. That is sacred ground for its students because for many, their time there is the beginning of them feeling fully accepted and respected by those around them.

Coates talks about the constant pursuit by black Americans to work twice as hard to get half as far as whites in America. He talks about The Dream and The Dreamers, and how neither are fully accessible, much less possible, for many black people in America. He talks about the constant message we send to black youth—when dealing with storied institutions here, keep your head down, your mouth shut, and your eyes and ears open for danger. This book, and its truths, broke my heart

I will fully admit that I cried through much of the book, out of sadness, embarrassment, and anger. 250 years on from the end of the Civil War and still, it rages on in the streets all over this country. I had hoped the book would wrap up with ideas of how to solve the struggle. It didn’t. And maybe that’s the point. We can’t erase history. We can only learn from it and use it as context to frame the situation currently at-hand. Coates wrote this book as a guide to taking the first step on the journey, not a guide to get to some pre-determined destination.

With this book, I have more awareness and understanding of the anger and fear felt by the black community, especially in light of the year we’ve had. And that’s a start.

creativity

This just in: What’s in a picture? A lesson on what matters through photography editing.

Christa Avampato
One of my favorite photos of the Christmas market in Budapest
One of my favorite photos of the Christmas market in Budapest

I’m in the process of editing all of my photos from my trip to Sarajevo and Budapest. As I sort through them, the editing process reminds me of what matters. What’s the focal point? What’s truly necessary to have in the frame? What am I saying or showing with each image? It’s similar to the editing of life: what do we keep, what do we cut away, and what does it all mean to us? Editing anything is time-consuming, and it’s absolutely worth the effort because what we’re left with is something of real value.

creativity

This just in: Travel makes me grateful

Christa Avampato
The magnificent city of Pest as seen from Buda's Castle at sunset
The magnificent city of Pest as seen from Buda’s Castle at sunset

Travels helps me count my blessings. After a full night of sleep, I woke up this morning feeling so grateful. Grateful for the chance to travel and learn about different cultures, and grateful to live in the U.S. and call it home. Sarajevo is a sad city, plagued by geographic isolation, the legacy of the war and communism, poor health of the people (70% of them smoke), and a true lack of opportunity. Budapest is bustling, thriving, and full of life. The two are in such stark contrast to one another and couldn’t have been more different.

And then I landed at Washington National airport, and my eyes opened up even wider. We are so lucky here. We have everything we need to build a good life for ourselves. Certainly our country has problems and challenges and its own wounds that need tending and healing. What we do have is possibility and potential. And while potential alone can’t get things done, it does provide the fuel we can use to build something beautiful and meaningful.

Travel is a gift that keeps on giving. It gives us empathy and understanding for cultures not our own, and then it also helps us appreciate what we have at home in our everyday lives. It’s a realization I hope I never lose.

creativity

This just in: Now it’s time to let go and dream

Christa Avampato
Let-Go
Let-Go

It’s been several years since I’ve given myself the luxury of a true break. While I’m traveling, I won’t have access to much technology beyond my camera. Most of my daily writing will be with good ol’ pen and paper. I plan to listen more than I talk and to explore more than I seek. There is a time for expanding our views and a time for focus. For me, this coming week is a time for expansion, for thinking about possibilities without any regard for barriers, hurdles, and limitations. This is a time for letting go and dreaming.

creativity

This just in: Don’t let innovation be the enemy of improvement

Christa Avampato
Photo by Elisabetta Foco
Photo by Elisabetta Foco

In the push for wild ideas that get public attention, we’re doing ourselves a disservice. What companies and products need to focus on is improvement, not innovation.

The iPod was a better looking mp3 player that could be personalized. Virgin America didn’t do anything beyond providing stellar service to customers who were used to an industry that treated them badly. Starbucks decided to serve strong coffee prepared to order and gave customers a comfy chair in its cafes to enjoy it. Those aren’t mind-blowing ideas. They’re elegant improvements in industries that badly needed any improvement at all.

So don’t chase far out innovations. Most of that is just a flash in the pan that gets a lot of buzz for a short period of time and then dies a quick and meaningless death. What you want is a steady hum of improvement that inches up a step at a time. And those steps will add up not only to a staircase of innovation, but a meaningful long-lasting impact that makes the world a better place.

creativity

This just in: Play the long game

Christa Avampato

I recently watched someone navigate a difficult situation with such grace and aplomb that I barely knew she was navigating at all. To be honest, I was irritated with her. She was allowing herself to be treated badly, piping up only occasionally when things really got out of hand. I didn’t get it. From my vantage point, she had cards to play and she just wouldn’t do it. And then something very interesting happening; she got exactly what she wanted. She had been maneuvering the entire time, behind-the-scenes and out of sight of anyone else. She played the long game, concerned more with winning the war and not the individual battles. She also knew well enough to let her opponents be their own demise. All she needed was patience.

Even now, I’m not sure how she did it. I don’t understand how she stayed quiet for so long. I don’t understand how she had such an unshakeable amount of faith in the process and karma. The funny thing is that if it had taken any longer, she would have continued to wait it out. She was in it for the long haul, as long as it took to let the path clear so that she could proceed.

I learned a lot by observing this situation from a distance. And I’ll admit that more than once I very directly questioned her decisions and motives. But looking back, I see now that she had been right to let the situation resolve itself. Yes, I certainly wish this outcome had arrived sooner, and I know that forcing an outcome often results in a disaster. Sometimes the waiting game is our only option. It’s not an option that’s comfortable, though many times it’s the best options we have if we want to change things over the long run.

I’m not sure that I would have pursued this exact path. I probably would have pushed for a swifter resolution. But now that this situation has unfolded as it has, I’m looking forward to seeing what comes next. Sometimes, the best things do come to those who wait.

creativity

This just in: What the Broadway show Hamilton teaches me about dreams

Christa Avampato
Hamilton
Hamilton

“This show has put my dreams to shame.” ~Lin-Manuel Miranda, writer of and lead actor in the Broadway show Hamilton, when interviewed by Charlie Rose

More than anything, we should take the success of Hamilton as a personal inspiration for our own dreams. Make them bigger, wilder, and even more outrageous. Imagine yourself without limits and blockers. What would you do if you knew you couldn’t fail. How far would you go? How high would you reach? Who would you aspire to be and what would you aspire to do? Do it. Be that person. You never know what might happen until you take the biggest shot you can take. So take it.

 

creativity

This just in: Let your life be your art

Christa Avampato

Life is artIf you’re curating your personal art collection, you collect pieces that bring you joy. Curate your life the same way. Fill it with people, activities, and (a sparing number of) belongings that make you happy. Let your life be your greatest work of art.

creativity

This just in: Paris state of mind

Christa Avampato
Wrapping Paris in love
Wrapping Paris in love

And all I can think of are the bright lights of Paris. And the people and the music and the picture-perfect scene that welcomed me in around every corner all those years ago. Live in the moment, love the heck out of every experience, and help as many people as you can along the way. That’s what Paris taught me all those years ago, and continues to teach me still.