I tell wonder-filled stories about hope and healing
Author: Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
This is a snapshot of my newest paper collage. It’s a re-creation of the D.C. Cool logo composed of small bits of paper that were part of advertisements for other cities.
Washington, D.C. has a bit of everywhere packed into a big city that feels like a small town. I moved here about 9 months ago and it’s really beginning to feel like home to me. I’ve still got a lot of exploring to do, and this collage is a reflection of my journey in this shining city so far.
Last night I saw the Neofuturists perform 30 plays in 60 minutes at Woolly Mammoth Theatre here in D.C. Some made me laugh. Some made my eyes tear up. Some made me angry. And they all made me very happy that I spent the night with this talented group of 5 artists giving their hearts and minds to an audience that was both receptive to the work and more than willing to participate.
Their inventive style of storytelling is something I’ve admired from afar for many years, and I’m so glad that I got a chance to experience their work first-hand. A must see in D.C. this season, the show runs through January 3rd at Woolly. More details here: http://www.woollymammoth.net/
This weekend, I had the great privilege to work with a team on Innovation Station, a design for a new middle school design that marries storytelling and the product development process to teach core subjects and career-based skills.
The startup competition was sponsored by 4.0 schools and CityBridge Foundation in Washington D.C. I had the seed of this idea in 2007 and I’ve left it untouched in a file on my computer for many years. It was really an honor to be able to devote a weekend to it with a talented group of people, and see what we could craft together.
Though my team didn’t win, the experience was invaluable and I met a number of wonderful and passionate people who care as much about education as I do. And it’s got the wheels turning in my head. Maybe this is a new beginning…
Have you ever been around someone who makes you feel a certain way, even when you can’t quite put your finger on why? This feeling can be positive or negative, brought about by being with someone or even just thinking about him or her. Trust that feeling, whatever it is. The gut, the seat of all of your psychic energy and intuition, never lies. The head won’t understand. The heart surely won’t understand. But you must trust and embrace that gut feeling, even if there’s no way to explain why. The “why” doesn’t matter. Just the fact that it exists is enough of a reason to follow its advice.
Sometimes we face circumstances that don’t make any sense. That happened to me yesterday and I took a few steps to get a better perspective. First, I had to physically distance myself from the situation. Sometimes when we are so close to a problem, it’s tough to see a way through it. The distance helps.
Second, I distracted myself with a fun activity that had nothing to do with the circumstances of my problem. This gave my brain a break and elevated my mood.
Finally, I made the decision to accept that I know what I know and that I don’t know what I don’t know. I know I’m going to have to remedy this problem by eventually walking away from it. Now is not the time to do that for a multitude of reasons, but that day will come and when it does I’ll be ready to make the leap. And, the universe works in mysterious ways. We don’t always immediately know why something’s happening or how it’s going to turn out in the long run. What we can do is trust that eventually it will all make sense and we’ll understand why things had to unfold the way that they did.
My travel companions: Between the World and Me on my Kindle, passport, and neck pillow
Reading while traveling has always been special to me. While I’m learning about other cultures, books help me see how much I have to learn about my own home. While I was in Sarajevo and Budapest, I read Between the World and Me by Ta-Nehisi Coates. It is a tough and necessary read, especially for Americans who aren’t black. While I will never truly understand what it means to be black in America, I do want to understand as much and as best I can. This book forced me to wake up.
I live just north of Howard University, where Coates went to school and where his father worked for many years. After reading this book, I see Howard in a new light. That is sacred ground for its students because for many, their time there is the beginning of them feeling fully accepted and respected by those around them.
Coates talks about the constant pursuit by black Americans to work twice as hard to get half as far as whites in America. He talks about The Dream and The Dreamers, and how neither are fully accessible, much less possible, for many black people in America. He talks about the constant message we send to black youth—when dealing with storied institutions here, keep your head down, your mouth shut, and your eyes and ears open for danger. This book, and its truths, broke my heart
I will fully admit that I cried through much of the book, out of sadness, embarrassment, and anger. 250 years on from the end of the Civil War and still, it rages on in the streets all over this country. I had hoped the book would wrap up with ideas of how to solve the struggle. It didn’t. And maybe that’s the point. We can’t erase history. We can only learn from it and use it as context to frame the situation currently at-hand. Coates wrote this book as a guide to taking the first step on the journey, not a guide to get to some pre-determined destination.
With this book, I have more awareness and understanding of the anger and fear felt by the black community, especially in light of the year we’ve had. And that’s a start.
One of my favorite photos of the Christmas market in Budapest
I’m in the process of editing all of my photos from my trip to Sarajevo and Budapest. As I sort through them, the editing process reminds me of what matters. What’s the focal point? What’s truly necessary to have in the frame? What am I saying or showing with each image? It’s similar to the editing of life: what do we keep, what do we cut away, and what does it all mean to us? Editing anything is time-consuming, and it’s absolutely worth the effort because what we’re left with is something of real value.
The magnificent city of Pest as seen from Buda’s Castle at sunset
Travels helps me count my blessings. After a full night of sleep, I woke up this morning feeling so grateful. Grateful for the chance to travel and learn about different cultures, and grateful to live in the U.S. and call it home. Sarajevo is a sad city, plagued by geographic isolation, the legacy of the war and communism, poor health of the people (70% of them smoke), and a true lack of opportunity. Budapest is bustling, thriving, and full of life. The two are in such stark contrast to one another and couldn’t have been more different.
And then I landed at Washington National airport, and my eyes opened up even wider. We are so lucky here. We have everything we need to build a good life for ourselves. Certainly our country has problems and challenges and its own wounds that need tending and healing. What we do have is possibility and potential. And while potential alone can’t get things done, it does provide the fuel we can use to build something beautiful and meaningful.
Travel is a gift that keeps on giving. It gives us empathy and understanding for cultures not our own, and then it also helps us appreciate what we have at home in our everyday lives. It’s a realization I hope I never lose.
It’s been several years since I’ve given myself the luxury of a true break. While I’m traveling, I won’t have access to much technology beyond my camera. Most of my daily writing will be with good ol’ pen and paper. I plan to listen more than I talk and to explore more than I seek. There is a time for expanding our views and a time for focus. For me, this coming week is a time for expansion, for thinking about possibilities without any regard for barriers, hurdles, and limitations. This is a time for letting go and dreaming.
In the push for wild ideas that get public attention, we’re doing ourselves a disservice. What companies and products need to focus on is improvement, not innovation.
The iPod was a better looking mp3 player that could be personalized. Virgin America didn’t do anything beyond providing stellar service to customers who were used to an industry that treated them badly. Starbucks decided to serve strong coffee prepared to order and gave customers a comfy chair in its cafes to enjoy it. Those aren’t mind-blowing ideas. They’re elegant improvements in industries that badly needed any improvement at all.
So don’t chase far out innovations. Most of that is just a flash in the pan that gets a lot of buzz for a short period of time and then dies a quick and meaningless death. What you want is a steady hum of improvement that inches up a step at a time. And those steps will add up not only to a staircase of innovation, but a meaningful long-lasting impact that makes the world a better place.