“Instead of asking what’s the easiest thing you can do to mitigate climate change, ask yourself what’s the hardest thing you can do. That’s where you can have the most impact.” ~ Dr. Ken Lacovara
My friend, mentor, and science hero said this during a recent talk he gave at the Harvard Club. With climate change, or any massive problem, we tend to focus on what’s the path of least resistance. “How can we get ourselves and others engaged in action with minimal effort?’ is the common refrain. But what if we did the hardest thing we can imagine, as Ken suggests? What might happen then?
I’ve been turning this idea over in my mind for weeks since Ken said it. What’s the hardest thing I can do to stop climate change? What’s the hardest thing I can do to build a happy, fulfilling life? What’s the hardest thing I can do to help my foster dogs and honor my soul dog, Phineas? What’s the hardest thing I can do to move forward after 5 years of cancer treatment? What’s the hardest thing I can do to be good at my job, to be a better writer, to be a better entertainment producer, to be a better friend, to make my community and the greater world a better place?
These are questions I’m thinking about a lot right now. The one I have an answer to is how to move forward after these 5 years. I’m moving forward without fear, and full of love and hope and gratitude. It’s one of the hardest things I’ve ever had to do, and Ken helped me see it’s how I can do the most good. So on I go…
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 