The Little Prince statue outside of Villa Albertine. NYC. Photo by Christa Avampato
“You never know how strong you are until being strong is your only choice.” ~Bob Marley
When I was going through cancer, a lot of people said to me that they couldn’t do what I was doing if faced with the same situation. They meant it as a compliment and I absolutely appreciated it. The truth is that strength was my only option. The choice was be strong or die. Blunt but true (this is basically the best description of me. Ha!)
A few years ago a dear friend of mine was diagnosed with breast cancer and she had to start making the lightning fast decisions I had to make. When I was going through it, she sent me care packages and messages of love and support. The first time I saw her after her diagnosis, she gave me a huge hug and said, “I knew you were going through a lot but I had no idea just how much it was. And you had to do it during the pandemic and on your own.”
She almost sounded apologetic. I told her very truthfully, “There’s no way you could have know. There’s no way to explain to someone what it’s like to have to face a bilateral mastectomy, reconstruction, chemo, radiation, and heavy doses of medications for a decade to try to save my life.” There just aren’t words to sum up all of that – the physical, mental, emotional, and spiritual strain. The only people who really understand are people who live it.
I recently heard about a program called Camp Breastie, a summer camp of sorts for breast cancer survivors organized by the nonprofit The Breasties. The article said one of the most profound benefits of the camp is that attendees don’t have to explain what they went through or how it felt because everyone there just knows. Everyone gets it. And there’s a real freedom in that. And so, I’m thinking about going next year. I’ve coached a number of people through cancer and health challenges after surviving my own. I think going to this kind of event would be a way to fill my own cup, to care for myself. It could be another source of strength; after all, building community builds us up.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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