Static electricity may not top your list of things you’re grateful for this holiday season. It’s definitely on the nice list because the food we eat and enjoy wouldn’t be possible without it. Here’s a wonder of nature that changed how I see food.
Simply put: Plants grounded in soil have a negative charge. Bees have a positive charge. When a bee lands on a flower, the pollen jumps onto the bee due to the attraction of the opposite charges. (This is the same electricity transfer that happens when we walk across a carpet and then touch something that gives us a little shock.) When the bee flies away with the pollen, the flower now has a neutral charge. When a second bee arrives, that bee skips the neutrally charged flower knowing all the pollen has been taken by the first bee. This means the second bee doesn’t waste their time, energy, and resources on that flower, and moves on. Over time, that flower will build up a positive charge and pollen again. Once that happens, another bee will again be attracted to the flower and the cycle repeats. This is how plants are pollinated and serve as the base of our food system.
Imagine if we could embrace that communication that occurs between bees and flowers. How much time, energy, and resources have we wasted in relationships, jobs, or environments that we knew weren’t right for us? Rather than embracing the wisdom of a bee, we work so hard to try to make it work and it falls apart. Many times, it’s no one’s fault. It just wasn’t a match. It’s better to just move on and find the places where we can experience equal and generous reciprocity — a place where we can offer our gifts and receive the gifts of others.
I’ve spent a lot of time thinking about this wonder of nature, envisioning how this principle could transform my life and our shared world. How might we align talents and gifts, matching needs and resources to create sustainable change? How might we build systems that appreciate, value, and utilize everyone’s contributions so that everyone has what they need? Answering these questions is the work that lies ahead for all of us, and nature is our wise and successful guide.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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