Years before I listened to this Ologies podcast episode, my boss, Bob G., had introduced me to Janine Benyus and her work in biomimicry — the sustainable application of adaptations in the natural world to the human-designed world. Working with Bob was my first product development job.
Growing up, I was a science and math kid. I abandoned my dream of being a scientist because a college professor my freshman year told me I, “had no mind for physics.” (More on that experience and how I DO have a mind for physics in a future article!) Instead, I majored in economics and history, continuing to love science as a personal passion. This Ologies episode promoted me to look into biomimicry as a bridge between my love for science and my business career in product development.
When I got to work, I Googled to see if there might be a biomimicry class I could take. What I found was that Arizona State University and Janine Benyus had just established a biomimicry graduate program. It was virtual, relatively affordable, and the application window was open. I applied, got accepted, and graduated. After that experience, I went on to get a master’s degree in Sustainability Leadership at University of Cambridge, and I’m working on bringing together all the aspects of my career — writing, storytelling, business, product development, and biomimicry — to build a better world for all beings. Biomimicry changed my life and career, and continues to help me evolve, grow, and thrive.
Looking back, I see now how all those threads made their way into my life through different avenues because I’ve always followed my curiosity, wonder, and joy. We don’t always know how the pieces of our lives and career will fit together. It sometimes takes longer than we’d like because the circumstances of our world need to evolve to catch up with us. Trust the timing of your life. Keep learning. Do the best you can with what you have where you are right now. What you seek is also seeking you. Eventually, you’ll find what’s meant for you and it will be worth all the effort.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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