Static electricity may not top your list of things you’re grateful for this holiday season. It’s definitely on the nice list because the food we eat and enjoy wouldn’t be possible without it. Here’s a wonder of nature that changed how I see food.
Simply put: Plants grounded in soil have a negative charge. Bees have a positive charge. When a bee lands on a flower, the pollen jumps onto the bee due to the attraction of the opposite charges. (This is the same electricity transfer that happens when we walk across a carpet and then touch something that gives us a little shock.) When the bee flies away with the pollen, the flower now has a neutral charge. When a second bee arrives, that bee skips the neutrally charged flower knowing all the pollen has been taken by the first bee. This means the second bee doesn’t waste their time, energy, and resources on that flower, and moves on. Over time, that flower will build up a positive charge and pollen again. Once that happens, another bee will again be attracted to the flower and the cycle repeats. This is how plants are pollinated and serve as the base of our food system.
Imagine if we could embrace that communication that occurs between bees and flowers. How much time, energy, and resources have we wasted in relationships, jobs, or environments that we knew weren’t right for us? Rather than embracing the wisdom of a bee, we work so hard to try to make it work and it falls apart. Many times, it’s no one’s fault. It just wasn’t a match. It’s better to just move on and find the places where we can experience equal and generous reciprocity — a place where we can offer our gifts and receive the gifts of others.
I’ve spent a lot of time thinking about this wonder of nature, envisioning how this principle could transform my life and our shared world. How might we align talents and gifts, matching needs and resources to create sustainable change? How might we build systems that appreciate, value, and utilize everyone’s contributions so that everyone has what they need? Answering these questions is the work that lies ahead for all of us, and nature is our wise and successful guide.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 