Have you ever been in the messy middle of a writing project? It’s the point where you’re not quite sure how to get from the middle of the narrative to the satisfying conclusion you have planned. It feels like you’re in quicksand, unable to clearly see the path forward. Your characters look to you for guidance, you look to them for guidance, and none of you have any answers so you just spin place, or worse—you abandon the project altogether.
The wisdom and guidance you need to get out of the messy middle is research. Right now I’m working on a historical fiction novel. The main tentpoles of the plot have remained the same but I’ve brought in many new details to make the script come alive. It’s set in an Italian bakery in New York City in 1910, a dynamic and wild time in the city, country, and world. A myriad of historical events would have had an outsized impact on my characters so I have to research that time to get the details just right. It’s a heavy lift, and ultimately worth the time and attention.
I got myself out of that messy middle by digging into The New York Times archive for specific dates and events that figure prominently into the lives of my characters. In that research I found a plethora of information, and that information created the map I needed to find my way to the conclusion.
If you’re in the messy middle now and ready to throw in the towel out of frustration, take a deep breath and go to the archives. Let history be your guide. Research your way across the channel to safely emerge on shore on the other side. It’s only a matter of time. The world needs your story.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
What a great idea! The New York Times archives! I’ll have to try this myself. Thank you so much for sharing 🙂
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My pleasure. It really helped me get a sense of the time in history that I’m trying to capture with lots of cool details as well!
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