On Thursday, I participated in my first #PitMad, a quarterly Twitter event where writers put together up to three tweets about a manuscript they’ve written, add the #PitMad, age category, and genre hashtags, and hope that agents and / or publishers like their tweets. A like means that they’re interested in receiving your query. Think of it as a writer’s foot in the virtual door. With the likes in your notifications, you then research those agents and publishers, review their query requirements, and send in your materials. And then you wait, and likely wait and wait and wait.
I didn’t expect to receive any likes on my 3 manuscripts. I figured low expectations were warranted with so much competition. I was shocked and thrilled when all 3 manuscripts got some interest. I’m working on my queries this weekend, and am excited to see what comes of it. Of course, I’ll keep you all in the loop!
Here’s what I learned during my first run at #PitMad:
1.) Take your shot
Yes, there will be thousands of tweets in competition with yours. Yes, the odds are long. And yes, it’s worth it. Your manuscript deserves every shot at being published, even the long shots. In publishing, it’s all a long shot. Take as many as you can.
2.) Relatively minimal effort on your part
It’s three well-composed tweets. You can write them ahead of time and schedule to publish on the day of #PitMad. Yes, they take time to write but think about how much time querying takes, and most of those queries fall into the void. Write the tweets, post them, and see what happens.
3.) Love shines bright in the writing community
The best part of #PitMad for me was seeing all of the love fly around the Twittersphere that day. People retweeting and commenting on posts that piqued their interest made my day. Twitter can be a bullying garbage pile sometimes with so much disrespectful criticism, and it was nice to see it as a force for good for writers during #PitMad.
I will absolutely participate again, and if you have a finished manuscript, I encourage you to participate, too. For more details and the 2020 dates for #PitMad, check out https://pitchwars.org/pitmad/.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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