Small stories told incredibly well can be every bit as powerful as the sweeping, complicated tales of history. To be honest, I’m naturally drawn to the latter but telling those epic tales as a writer is not a place to begin. It’s a goal.
This spring, I’m attending my first screenwriting pitch event. I had a long conversation with my writing mentor and dear friend, John Bucher. I was considering writing an against-all-odds story rooted in the untold story of New York City’s most notorious and unlikely gangster.
Because it’s a period piece, I was worried that this would cause producers to count me out before I even finished my log line. In this kind of pitch situation, I’ve got to stack the odds in my favor in every way—a great story, strong writing, short shooting period, and a small budget without any complicated production or editing tactics needed. Period films by their nature are expensive and expansive because you have to recreate that world that the characters inhabit. Is a bold period piece for this pitch competition really the risk to take? Though I love the story, I doubted whether this was the time and place to take that shot. To check this hunch, I turned to John.
John said something to me that was an absolute lightbulb moment that I’ll be retelling for years to come: producers often look for a way to say no. Your job as a writer is to make that “no” very difficult for them to deliver. As The Godfather has taught me well, “Make them an offer they can’t refuse.” A killer small story that fits squarely into a genre that sells shows that as a writer you know the market. You understand it in your bones, and that shows that not only can you write but you also know how to make something. And that last bit, the ability to make something beyond words on a page is the secret sauce. If a film can be made on a sliver of a budget, that lets a producer take a risk on a new voice. If it costs them next to nothing to make, it gives them the chance to take a chance. And as a new voice, I’m a chance that I want them to take.
So, it’s back to the drawing board for me on this project but you know what? I feel great about it. I feel lighter. I feel like I’m starting with a blank page that can be anything my imagination can conjure. I don’t know what my genre or subject will be, but I do know the story will be small, relatable, set in the present day, and center around a strong female lead who’s underestimated. She’ll likely be in New York because it’s the city where I live, and the one that I know and love. And the rest? It’s all TBD. Stay tuned…
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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