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Joy today: The beauty of telling small stories

Small stories told incredibly well can be every bit as powerful as the sweeping, complicated tales of history. To be honest, I’m naturally drawn to the latter but telling those epic tales as a writer is not a place to begin. It’s a goal.

This spring, I’m attending my first screenwriting pitch event. I had a long conversation with my writing mentor and dear friend, John Bucher. I was considering writing an against-all-odds story rooted in the untold story of New York City’s most notorious and unlikely gangster.

Because it’s a period piece, I was worried that this would cause producers to count me out before I even finished my log line. In this kind of pitch situation, I’ve got to stack the odds in my favor in every way—a great story, strong writing, short shooting period, and a small budget without any complicated production or editing tactics needed. Period films by their nature are expensive and expansive because you have to recreate that world that the characters inhabit. Is a bold period piece for this pitch competition really the risk to take? Though I love the story, I doubted whether this was the time and place to take that shot. To check this hunch, I turned to John.

John said something to me that was an absolute lightbulb moment that I’ll be retelling for years to come: producers often look for a way to say no. Your job as a writer is to make that “no” very difficult for them to deliver. As The Godfather has taught me well, “Make them an offer they can’t refuse.” A killer small story that fits squarely into a genre that sells shows that as a writer you know the market. You understand it in your bones, and that shows that not only can you write but you also know how to make something. And that last bit, the ability to make something beyond words on a page is the secret sauce. If a film can be made on a sliver of a budget, that lets a producer take a risk on a new voice. If it costs them next to nothing to make, it gives them the chance to take a chance. And as a new voice, I’m a chance that I want them to take.

So, it’s back to the drawing board for me on this project but you know what? I feel great about it. I feel lighter. I feel like I’m starting with a blank page that can be anything my imagination can conjure. I don’t know what my genre or subject will be, but I do know the story will be small, relatable, set in the present day, and center around a strong female lead who’s underestimated. She’ll likely be in New York because it’s the city where I live, and the one that I know and love. And the rest? It’s all TBD. Stay tuned…

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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