A few months ago, I asked myself the question, “In 5 years, what would I like to be doing in my career on a daily basis?” I could only think of 1 answer: I want to spend more time with animals. While animals have always played an important role in my life, they’ve only once been a (very small) part of my career. I thought about working at a museum, zoo, animal hospital, or a nonprofit like the ASPCA or Wildlife Conservation Society. I explored those ideas and found that the jobs that match my experience are all administrative, and that’s not what I wanted. I wanted actual work with animals.
I care deeply about making our cities sustainable, living, breathing, joyful places. They aren’t now, and I think my passion for changing this coupled with my experience in product development and management, and business is not only helpful but critical.
So I began to think about how to bring my profession in business and product, and my passion for science together. Biomimicry—the study of biological structures and processes, and the application of their wisdom to our built environment—is that answer to my question. Biomimicry involves learning from the wisdom of all six kingdoms of life: animals, plants, protists, fungi, archaeans (single cell organisms found in extreme environments like boiling water), and eubacteria (single cell organisms mainly found in soil and other organisms).
This reflection was part of what prompted me to think about getting some formal education in biomimicry. That’s how I found the online graduate program, Master of Science in Biomimicry at Arizona State University. I’ve applied and am waiting to hear if I’m accepted into the program. They only take a small handful of people every year. Despite the odds, I put my best foot forward in my application. And in the meantime, I’m reading and learning everything I can about the field and its application.
I continually evaluate my life and career. Every day I ask myself if I’m happy, and I then I answer the question why or why not. This reflection holds me accountable to me. And even better, it also helps me find and follow my dreams.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 
Valid questions…A lot of us hold jobs so that we can pay bills. A very few hold jobs they enjoy going too. I’ll like to think I’m on the path to the latter..
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