“How did you know what to write about that would sell?” someone asked me this week.
“I didn’t write a book that would sell,” I said. “I wrote the book I wanted to read.”
“But didn’t you look at trends?” he asked me.
“I started writing my book eight years ago,” I said. “Trends from eight years ago wouldn’t have helped me today.”
He was frustrated. He wanted a silver bullet, and there just isn’t one when it comes to any kind of creative work. All you can do is follow your curiosity, do your research, listen, and then get it all down as well and as honestly as you can.
You absolutely cannot make everyone happy. Some people will want the book to go faster, and others will want it to go slower. Some people will want more detail, and others will want less. Some people will say the book is too long while others will stay it’s too short. It’s all incredibly subjective.
Just know this—over the course of writing, rewriting, editing, and publishing your work, you will read / view / listen to it dozens of times. Maybe hundreds of time. You have to nurture it, love it, and then give it all away for someone else to interpret. That is the rub of creative work—you pour everything you have into it, and then it belongs to the world. It is all a labor of love.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 