“The wait’s going to be at least an hour.”
That’s what one of the guides said to me at the Met when I inquired about the insanely long line to see the exhibit Michelangelo: Divine Draftsman and Designer. I almost left without seeing it. Almost. But then I remembered my commitment to say yes more often in 2018 (even though it was still 2017.)
So I wound my way through multiple gallery spaces and parked myself at the very end of the line. I knew it would be crowded; I doubted I would be able to get up close to the pieces. And that was okay with me. I just wanted to be in the presence of the work. So I waited. For about 10 minutes, not even close to an hour, and then I was there. The first part of the exhibit was crowded but I was able to get up close to the work in many of the galleries. Very close to it.
“Yes, I’ll stay in line” was the right answer.
Toward the end of the exhibit, I came to this placard. It’s short story hit me right in the gut. I audibly gasped. To give the illusion of perfection, to hide his process and his struggle in his work, Michelangelo burned many of his sketches. He wanted people to think his talent was effortless and god-given even though it was far from it.
Think of all that lost work. Think of everything we could have learned if he hadn’t been so concerned about the illusion of perfection.
I sat there in the middle of the exhibition and thought about how afraid we all are to show our stumbles and missteps, how we savor the performance and cringe at the endless practice it took to get there.
When I left the museum, I turned and looked back at the building in the cold, dark night. I was so glad and grateful to be able to come to this museum any time I want, to live in a city that build castles to creativity. And as I looked at the Met, I thought about how much art has changed my life. And how much effort, how much beautiful effort, it takes to be an artist of any kind.
What if we could all commit to being a little more authentic, to sharing when we’re lost and confused and unsure of how to proceed, to asking for help? What if we could be okay with admitting failure and defeat because accepting them while not being discouraged by their existence gives us resilience and confidence? Imagine what we could learn, what we could inspire, and what we could teach others in the process. I say, yes. Let’s.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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