“What if you just did it your own way? No rules, no right or wrong, just what you think is beautiful?” ~Sandra Magsamen, Living Artfully
There’s really something to be said for going your own way. I often talk about my Darden professor who warned us to “stay away from the boxes”: the ones people (will try to) put you in, the ones you put yourself in, and the ones you put others in.
I was reminded of that idea again today when I watched an interview with Mitch Albom. He was a sports writer who wanted to write a book about his dying professor and the important lessons he was learning about life by visiting him. Publishers didn’t want the book. They told him to stick to sports writing. That’s what he was good at. That’s what he knew. And this book was too depressing. “No one will want to read that,” they told him.
Albom persisted because he wrote the book in hopes of being able to pay for Morrie’s medical bills. One publisher finally took it, several weeks before Morrie died. And it was a very slow build, not an instant best-seller. Fast forward 20 years: Tuesdays with Morrie is read all over the world. It’s sold over 15 million copies in 45 languages and is read by kids, seniors, and everyone in-between.
Albom has grown, too. He’s gone on to write novels, nonfiction books, and stage plays. On one of those now famous Tuesdays, Morrie asked Albom how he supported his community and Albom told him he wrote checks to charities. Morrie told him he could do more. And he has. Albom founded an orphanage in Haiti that he visits once a month and has 9 charities total that he runs. So much for all those publishers who told him to stick to sports writing. Thankfully for us, and the world, he didn’t listen to them. He refused to stay in that box.
Albom, and so many renaissance men and women around the world and throughout time, teach us that it’s okay to not be neatly defined. It’s okay to do a lot of things as long as they are meaningful to you. Look at the people who founded our country—not a single one of them was just one thing. Somewhere between then and now we got into this rut in our society of having one narrow focus for our careers and our lives. Let’s embrace the idea that we are complex, intricate, and multi-talented beings. Be proud of always growing in new directions. Let’s be all that we are.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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