Yesterday I turned down an opportunity for a new job. A great job. A job with a wonderful mission that matches my skill sets and would be the next step on the technology-based product development path I’ve been on for almost a decade. I’ve now done this several times in the past month.
“Why?” you might be asking. The opportunities were great, but not great for me. Sometimes the culture wasn’t right. Other times the team wasn’t right. Often the communication wasn’t right, or non-existent. And most importantly, that path isn’t the one I want to be on anymore. It’s been a great decade. I’ve learned a ton, so much more than I ever thought I’d learn when I started down this road. I’m glad I took this journey, and I’m glad it’s over. Like a good long hike, my body’s tired but my mind is clear and my heart is full. The view is spectacular, and now I’m ready to take another road on another adventure.
That adventure has to be heavily focused on writing, communication, and relationship-building. It has to take full advantage of the business skills I’ve spent a considerable amount of time and money to hone. It has to be brimming with creativity and the mission of the work has to be to build a better world. I think that these kinds of opportunities will be with a socially driven for-profit company or a nonprofit. And as far as location, I’m looking at New York, Philadelphia, and D.C. I’ve spent my life in this Northeast Amtrak corridor. I’ve gone to school here. The majority of my close friends and contacts are in and around those cities. Nearly all of my past employers are based here. I am by all accounts an east coaster, and proud of it. I’m a New Yorker at heart, and I always will be. Once you know exactly who you, you can’t be anyone else. Authenticity and integrity are everything.
I talked to my friend, Chris, yesterday. We talked about how important it is to align who we are with what we do as the key criteria to a happy career. You can only play a role for so long. Eventually, you walk off the stage, you take off the costume and the makeup, and all you’re left with is the person in the mirror. Bare-faced—scars, imperfections, and all. Now that’s the person I listen to. The heart and the gut I follow belong to her. And her time is now. So is yours.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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