creativity

In the pause: You need to get comfortable with rejection

Exactly two months ago, I decided to try to make ACanofCoke.com, my online college- and career-readiness service, a reality. This week I scheduled meetings with 3 NYC public high school principals to talk about doing a pilot with their students this summer and fall. It took emailing 398 principals to get this response. Hey if it’s a numbers game, then I’m ready to play.

The mission of this idea matters so much to me that I’m not bothered by the rejection. I could look at this as ~1% of the schools I emailed are interested or I could see it as ~99% aren’t. I’m going with the former.

Rejection is a part of business, art, and life. We will be rejected far more often than we are accepted – at least that’s been my experience and the experience of just about everyone I know. It’s not the amount of failure we endure, but the persistence and passion that matter most. As Babe Ruth once said, “It’s tough to beat someone who never gives up.” Keep going.