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Wonder: Grow your own creativity

“I want to know if you can disappoint another to be true to yourself.” ~Oriah Mountain Dreamer

This week I faced a tricky situation. It became clear to me this week that I don’t have time to nurture my own creative projects and collaborations and continue this project I’ve been working on for someone else. I had to choose, and I chose to follow what interests me most rather than what pays.

To be clear, there is nothing wrong with this other project. The people are kind, the work is interesting, and I was appreciated for my talents and skills (perhaps a little too much!) It just didn’t interest me as much as I had hoped it would at the outset, and at this point in my life, which may very well be roughly the midpoint of my life, I am turning my attention toward the projects that give me the greatest joy—my writing, my visual artwork, and my storytelling in many different forms. Yes, the extra contract money was nice to have, but I earned it at the expense of the creative work that really makes my heart sing. And so, I’ll have to adjust other plans in my life to accommodate the shift in income, at least temporarily.

The decision sounds so much easier than it actually is. I knew the person I was working for would be disappointed, and it’s hard for me to live with the idea of disappointing someone else to be true to myself. I’ll also have to adjust some of my personal financials. The quote from Oriah Mountain Dreamer helped, and know in my gut that it’s the right decision. I had to pay attention to what makes me happiest, and that rests in my own creative work.

We have so little time really, no matter how long life is, and it’s the one resource we just can’t get back. Once we spend time it’s gone forever. We have to spend it where it matters most to us.

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post,,, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at and Instagram at


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