“I want to know if you can disappoint another to be true to yourself.” ~Oriah Mountain Dreamer
This week I faced a tricky situation. It became clear to me this week that I don’t have time to nurture my own creative projects and collaborations and continue this project I’ve been working on for someone else. I had to choose, and I chose to follow what interests me most rather than what pays.
To be clear, there is nothing wrong with this other project. The people are kind, the work is interesting, and I was appreciated for my talents and skills (perhaps a little too much!) It just didn’t interest me as much as I had hoped it would at the outset, and at this point in my life, which may very well be roughly the midpoint of my life, I am turning my attention toward the projects that give me the greatest joy—my writing, my visual artwork, and my storytelling in many different forms. Yes, the extra contract money was nice to have, but I earned it at the expense of the creative work that really makes my heart sing. And so, I’ll have to adjust other plans in my life to accommodate the shift in income, at least temporarily.
The decision sounds so much easier than it actually is. I knew the person I was working for would be disappointed, and it’s hard for me to live with the idea of disappointing someone else to be true to myself. I’ll also have to adjust some of my personal financials. The quote from Oriah Mountain Dreamer helped, and know in my gut that it’s the right decision. I had to pay attention to what makes me happiest, and that rests in my own creative work.
We have so little time really, no matter how long life is, and it’s the one resource we just can’t get back. Once we spend time it’s gone forever. We have to spend it where it matters most to us.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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