We aren’t Olympians but we can carry that spirit in everything we do. Under Armour started a marketing campaign a few months ago that features Olympic athletes. It shows pieces of the daily routines of Olympians and ends with the tagline “It’s what you do in the dark that puts you into the light. #Ruleyourself. #Iwill.”
Though we aren’t Olympic athletes, that discipline and determination can inspire us on whatever our chosen path is. It’s about the hustle. It’s about finding what we love and going for it with every ounce of effort and energy we have. It’s about finding the focus and courage to take us from good to great to unstoppable. The world doesn’t owe us anything; our future is in our hands. Use them to build the life you want.
Christa Avampato 