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Wonder: Olympic inspiration from Under Armour

We aren’t Olympians but we can carry that spirit in everything we do. Under Armour started a marketing campaign a few months ago that features Olympic athletes. It shows pieces of the daily routines of Olympians and ends with the tagline “It’s what you do in the dark that puts you into the light. #Ruleyourself. #Iwill.”

Though we aren’t Olympic athletes, that discipline and determination can inspire us on whatever our chosen path is. It’s about the hustle. It’s about finding what we love and going for it with every ounce of effort and energy we have. It’s about finding the focus and courage to take us from good to great to unstoppable. The world doesn’t owe us anything; our future is in our hands. Use them to build the life you want.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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