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Wonder: Creating a habit of accountability

“Turns out there’s no foe as quietly formidable as accountability.” ~Alison Willmore, BuzzFeed News Film Critic

What gets measured gets done. That’s a lesson I learned over and over at Darden that I have never forgotten. To move forward with any project, we have to commit to do what we said we would do when we said we would do it. And we have to hold others to that same standard. This can be difficult and uncomfortable work.

I’m a fan of writing things down—my goals, the plan to get to those goals, and the progress I make in that direction. It’s not a complicated system and it works. We can convince ourselves of anything if we keep our decisions in our heads. Once we write them down, we memorialize them. My boss and mentor, Bob G., taught me that. It’s never failed me. I write it down and something magical happens. Something shifts, and we spring into action.

In the end, our word and our ability to stand behind our word with action, is all we have. Integrity, integrity, integrity. It matters more than anything, in our careers and our lives.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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