YCombinator alumnus, Edward Wu, takes a unique approach to Facebook marketing. His brand new web app, Social Status, is unlike any traditional Facebook marketing app.
Companies have been unsuccessfully trying to make Facebook work for them by using “contests, sweepstakes, giveaways, content curation,” says Wu. “Social Status focuses on the bread-and-butter of your social media campaign and enhances your posts.”
How it works: Social Status transforms your text-based social media posts into stunning images, getting you more Likes, Comments, and Shares. Social Status conducted a study using 500 random posts; half were plain text and the other half were enhanced with the app. The Social Status posts received 60% more Likes, 400% more Comments, and 12x the number of Shares.
Social Status works with Facebook, Twitter, and Pinterest. Users can post directly to their Facebook Fan pages, Twitter Feeds, or Pinterest boards, all in a matter of seconds. Before Social Status, there was no simple way to post text on Pinterest; Social Status now makes this possible. Social Status also has an export feature that makes it fully compatible with social media management tools like Sprout Social, HootSuite, and TweetDeck. Social Status has an aggressive roadmap. They plan to add detailed analytics, hundreds more templates, and more social media platform integrations in the coming weeks.
If you want to take it for a test drive, Social Status is free for personal use, and $10 / month for businesses. (The $10 fee removes the watermark and unlocks all the templates.)
About the company: Social Status is based in San Jose, CA. Edward Wu is also the Co-founder of Vidyard (Series A funded startup with over 30 employees).
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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YCombinator alumnus, Edward Wu, takes a unique approach to Facebook marketing. His brand new web app, Social Status, is unlike any traditional Facebook marketing app.
Christa Avampato 
Good blog. I got a lot of good data. Ive been keeping an eye on this technology for awhile. Its interesting how it keeps varying, yet some of the core factors remain the same. Have you seen much change since Google made their most recent acquisition in the arena%3
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Good read. I identified your site from a google search, and was glad i did. The details has helped me immensely.
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