“What???” you might be saying to yourself. “Christa, the self-appointed evangelist for only doing work you love, is suggesting I take a crappy job?” Yes, yes I am. Under 3 big, fat conditions. It must be: 1.) temporary, 2.) lead to something you love, and 3.) possible to keep your dignity. Let me give you an example.
When I first moved to New York in 1998, I took an incredibly crappy job to follow my dream to work on Broadway shows. (This is more years ago than I really care to admit but since this story benefits you, I’m going to let that slide.) I sat on the floor of a very cramped theatre office opening mail, speaking to screaming customers, getting coffee, and doing just about any horrible job they needed done for $10 / hour.
Taking that crappy job was the best career decision I ever made because it got me inside a theatre which is exactly where I wanted to be. My boss was so appreciative of my work that I was promoted two and a half months later (on my birthday) to a slightly less crappy job managing a box office. In my new role, customers still screamed at me and I got a new boss who was completely awful (which was really unfortunate since I loved my first boss at that theatre), but now I was making $15 / hour and managed a team.
I spent 9 months “in the box” as I affectionately referred to my time there, and on my lunch break one day I ran into a college acquaintance totally by chance who put me on the trail of a job that let me go out on my first theatre tour. On tour, customers still screamed at me and I had a second really awful boss, but now I was making A LOT more money, traveling the country, and running a whole company.
Life was good, until it wasn’t, and then I quit, moved to Florida, and 6 months later got a great job with a great boss and lots of responsibility. There I learned how to be a fundraiser. Unfortunately, it only paid $13 / hour. I took it any way. That was the second best decision I ever made in my career.
My theatre career was a series of trade-offs. I worked my way from job to job gaining experience, making money, then making less money, and then taking my career in an entirely different direction. When I look back, I took those crappy jobs for all the right reasons. They were all temporary (which to be honest is true for every job eventually), they all led me to do things I love to do (working in a theatre, raising money for causes I care about, and managing a team), and I always kept my dignity. Even when customers were screaming at me, I was empowered to help them. Even when my few bad bosses were doing things like throwing staplers around the office and cursing out everyone who came near them, I learned how to stand my ground, stick up for people I cared about, and be confident in the face of great difficulty.
Most of all, those crappy jobs showed me the power of determination and the strength of my own abilities to make a rough situation much better. My presence in those jobs mattered, to the mission of the organizations and to the people around me. And that was a wonderful, beautiful thing. It still is. I’m incredibly proud of the work I did as a theatre manager and to this day I will tell anyone who will listen that it was the very best business training I’ve ever had. It taught me to take calculated risks and go after my dreams.
Your crappy job may do the same for you. If it does, I think it’s worthy of consideration. Sometimes, the very best opportunities aren’t the ones that are shiny and bright but the ones that require our efforts to make them shine.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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