“When we were children, we used to think that when we were grown-up we would no longer be vulnerable. But to grow up is to accept vulnerability… To be alive is to be vulnerable.” ~ Madeleine L’Engle
Entrepreneurship takes a bit of unbridled confidence. Part of an entrepreneur must remain a child forever. Go into a kindergarten classroom and ask students to raise their hands if they believe they are fantastic singers. I bet everyone would not only raise their hands, but also start to belt out their favorite tunes. Ask the same question to a room full of adults and you’d be lucky to get a hand or two. That hand or two belongs to people who are innately entrepreneurs. If we really want to make it with our own ideas turned into businesses, we need confidence more than we need anything else.
And while all entrepreneurs need confidence, they also need to put the very best of themselves out there everyday, knowing that some days they may come home empty-handed. To put our own personal brand out into the world without hiding behind another company’s name leaves us equally open to praise and criticism. People will constantly ask us how it’s going, and we have to sometimes buck up and say “could be better”. We have to remain hopeful and vulnerable all at once. We have to keep knocking on doors to keep discouraging thoughts at arm’s length.
A few months ago, I put together 27 interviews from my Examiner.com column about entrepreneurship into an e-book, Hope in Progress. Each of those entrepreneurs exhibits that perfect balance between remaining vulnerable and confident at once. I learned so much from them, and am grateful that they took the time to share their stories with me. Each of them lives by Madeleine L’Engle’s edict, expressed so beautifully in her quote at the beginning of this post: to be truly alive, we have to put our deepest desires out there into the world, listen to the response, and remain grateful for the opportunity to fully express who we really are.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“When we were children, we used to think that when we were grown-up we would no longer be vulnerable. But to grow up is to accept vulnerability… To be alive is to be vulnerable.” ~ Madeleine L’Engle
