“We start off scared, and we stay scared until we’re done.” ~ Ed Catmull, President and Co-founder of Pixar Animation Studios
I wish someone would just eliminate acronyms like BAU (business as usual) and SOP (standard operating procedures). At various times in my life, I tried to live by someone else’s standards. I wince with embarrassment when I think about those times. They landed me in situations that left me supremely unhappy. Those times of living by someone else’s definitions of success and happiness were like death by a thousand little cuts. I lost myself and spent a long time digging my way out of those messes.
Many of my friends are now going through intense times of self-rediscovery. They’re trying new things, exploring, re-framing, and growing. This work isn’t easy. Sometimes it’s painful and scary. They’re unsure where all of it will lead, if it leads anywhere at all. They keep reaching even when it feels like they’re reaching into the dark. I’m right there with them. I get it; we’re in this together. I’m proud of them and inspired by them. I can’t wait to see what they create next.
From the outside it might feel foolish to upset the apple cart, to take our perfectly fine lives and chuck it all for a more authentic, original dream. But I know we’re all right in taking this route. The truly crazy, risky path is to stay in place. Fear is a healthy, helpful feeling to have so long as we have enough courage to put that fear aside and keep going. I’m all for continuous re-invention. It keeps life interesting and regret at bay.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“We start off scared, and we stay scared until we’re done.” ~ Ed Catmull, President and Co-founder of Pixar Animation Studios
Wow, Christa. Thank you for this post – it was just what I needed to hear!
LikeLike