“We start off scared, and we stay scared until we’re done.” ~ Ed Catmull, President and Co-founder of Pixar Animation Studios
I wish someone would just eliminate acronyms like BAU (business as usual) and SOP (standard operating procedures). At various times in my life, I tried to live by someone else’s standards. I wince with embarrassment when I think about those times. They landed me in situations that left me supremely unhappy. Those times of living by someone else’s definitions of success and happiness were like death by a thousand little cuts. I lost myself and spent a long time digging my way out of those messes.
Many of my friends are now going through intense times of self-rediscovery. They’re trying new things, exploring, re-framing, and growing. This work isn’t easy. Sometimes it’s painful and scary. They’re unsure where all of it will lead, if it leads anywhere at all. They keep reaching even when it feels like they’re reaching into the dark. I’m right there with them. I get it; we’re in this together. I’m proud of them and inspired by them. I can’t wait to see what they create next.
From the outside it might feel foolish to upset the apple cart, to take our perfectly fine lives and chuck it all for a more authentic, original dream. But I know we’re all right in taking this route. The truly crazy, risky path is to stay in place. Fear is a healthy, helpful feeling to have so long as we have enough courage to put that fear aside and keep going. I’m all for continuous re-invention. It keeps life interesting and regret at bay.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“We start off scared, and we stay scared until we’re done.” ~ Ed Catmull, President and Co-founder of Pixar Animation Studios
Christa Avampato 
Wow, Christa. Thank you for this post – it was just what I needed to hear!
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