“When we were children, we used to think that when we were grown-up we would no longer be vulnerable. But to grow up is to accept vulnerability… To be alive is to be vulnerable.” ~ Madeleine L’Engle
Entrepreneurship takes a bit of unbridled confidence. Part of an entrepreneur must remain a child forever. Go into a kindergarten classroom and ask students to raise their hands if they believe they are fantastic singers. I bet everyone would not only raise their hands, but also start to belt out their favorite tunes. Ask the same question to a room full of adults and you’d be lucky to get a hand or two. That hand or two belongs to people who are innately entrepreneurs. If we really want to make it with our own ideas turned into businesses, we need confidence more than we need anything else.
And while all entrepreneurs need confidence, they also need to put the very best of themselves out there everyday, knowing that some days they may come home empty-handed. To put our own personal brand out into the world without hiding behind another company’s name leaves us equally open to praise and criticism. People will constantly ask us how it’s going, and we have to sometimes buck up and say “could be better”. We have to remain hopeful and vulnerable all at once. We have to keep knocking on doors to keep discouraging thoughts at arm’s length.
A few months ago, I put together 27 interviews from my Examiner.com column about entrepreneurship into an e-book, Hope in Progress. Each of those entrepreneurs exhibits that perfect balance between remaining vulnerable and confident at once. I learned so much from them, and am grateful that they took the time to share their stories with me. Each of them lives by Madeleine L’Engle’s edict, expressed so beautifully in her quote at the beginning of this post: to be truly alive, we have to put our deepest desires out there into the world, listen to the response, and remain grateful for the opportunity to fully express who we really are.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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