Tag: product development

creativity

The Zero-Waste Secret: How Orange Peels Became Luxury Silk

Christa Avampato
Italian luxury brand E. Marinella Orange Fiber used Orange Fiber to create ties and scarves

Every day, the global citrus industry produces mountains of waste: billions of tons of leftover peels and pulp from juice extraction. Most of my immediate family lives in Florida now, and I’ve seen his waste first-hand. In nature, waste doesn’t exist; everything is a resource. So, what if we applied that wisdom—the principle of biomimicry—to the industrial challenge of food waste?

Enter Orange Fiber, an Italian company (from Sicily – where my ancestors are from!) that has cracked the code on circular fashion.

The Problem of Waste, Solved by Nature

Orange Fiber developed an innovative, patented process to extract the cellulose fiber that still exists within citrus juice by-products. They take the material left over from juicing and, through bio-based chemistry, transform it into a refined, high-quality fabric. The result is a refined, ethereal, and sensorial fabric that feels like a beautiful silk.

This is biomimicry in action: Nature’s design principle is to create closed-loop systems, and Orange Fiber has designed a zero-waste textile solution right inside a juice factory.

Why This is More Than Just a Fabric

This is a story of value creation and a new definition of luxury in the modern world.

  1. Sustainable Innovation: It dramatically reduces agricultural waste and reliance on non-renewable resources (like petroleum-based synthetic fabrics).
  2. Professional Validation: Since its launch, Orange Fiber has quickly scaled, partnering with brands like Salvatore Ferragamo, H&M Conscious Exclusive, and E. Marinella. If they trust the quality, the model is scalable.
  3. The Secret is Simple: The success of Orange Fiber is a perfect example of a deep, simple secret often overlooked in product design: the solution is often hiding in plain sight, waiting to be repurposed.

The work of Orange Fiber reminds us that every challenge we face—from environmental pollution to resource depletion—can be solved by looking to the design wisdom of the natural world. It proves that the most beautiful, sustainable solutions are often discovered when we choose curiosity and embrace the design mindset of, “How can we make something beautiful while also protecting the natural world we all depend upon for survival?”

creativity

Planet of the Grapes: The Future of Sustainable Materials is Found in a Vineyard

Christa Avampato
Planet of the Grapes clutch and the wine waste that made it. Image from https://planetofthegrapes.fr/.

In the sun-drenched vineyards of Provence, France, where winemaking is an age-old tradition, a new kind of harvest is taking place. Instead of producing bottles of Rosé, one innovative company is collecting the leftover grape skins, seeds, and stems — known as “grape marc” — to create a revolutionary biomaterial. This is the story of Planet of the Grapes, a company proving that the solution to fashion’s waste problem might just be found at the bottom of a wine barrel.

Founded by Samantha Mureau, a fashion industry veteran, Planet of the Grapes was born out of her desire to counteract the devastating environmental and social impacts of fast fashion. She found her inspiration close to home when she realized the abundant grape marc left over from winemaking could be given a second life. Instead of being discarded or composted, it could be transformed into a high-performance, eco-friendly alternative to traditional leather and textiles.

The process is as fascinating as it is sustainable. Planet of the Grapes sources its grape marc from local, organic vineyards in Provence, fostering a low-carbon, community-driven supply chain. The grape waste is then dried, ground into a powder, and mixed with other natural ingredients to create a paste. This paste is spread out to create a supple, leather-like material. The entire process is designed to be as animal-free and petroleum plastic-free as possible, adhering to strict EU regulations.

The resulting biomaterial is not just a sustainable substitute; it’s a new material with its own unique character. Designers who have worked with it say you can feel the subtle texture of the broken-down grape marc, a tangible reminder of its natural origin. This “grape leather” can be colored using a palette inspired by different wine shades, from a rich merlot to a crisp chardonnay, making it a beautiful and versatile material for fashion and lifestyle products.

Planet of the Grapes is a prime example of the growing “biomaterials” movement, where companies are finding creative ways to turn agricultural waste into valuable resources. By valorizing what was once considered waste, they are creating a more circular economy and reducing the fashion industry’s reliance on harmful materials. It shows how innovation can be a powerful force for change, proving that a more beautiful, responsible, and nature-friendly future is within reach.

Follow Planet of the Grapes on Instagram to see their behind-the-scenes process.

creativity

How Fungi Are Illuminating a Sustainable Future

Christa Avampato
Photo by Igor Omilaev on Unsplash

Imagine a future where the gentle, natural glow of wood guides you along a park path or illuminates your home, all without a single watt of electricity. This isn’t a scene from a fantasy movie; it’s a groundbreaking reality being forged by scientists who are harnessing the power of nature itself to create a sustainable alternative to traditional lighting. At the forefront of this innovation is Francis Schwarze, a fungal researcher at the Swiss Federal Laboratories for Materials Science and Technology (Empa), and his team, whose work on bioluminescent wood is nothing short of revolutionary..

In their research, Schwarze’s team demonstrated a remarkable example of biomimicry, the practice of drawing inspiration from nature to solve human design challenges. They looked to the forest floor and the eerie phenomenon of “foxfire,” the natural glow emitted by certain fungi in decaying wood. By isolating and studying the ringless honey fungus (Desarmillaria tabescens), they were able to understand and then replicate this process in a controlled laboratory setting. The team discovered that this particular fungus could be introduced into wood in a way that maintains the wood’s structural integrity while it is imbued with the fungus’s natural ability to glow.

The magic of the glow comes from a natural chemical reaction involving an enzyme called luciferase, the very same enzyme that makes fireflies light up the night. When the fungus-treated wood is exposed to air, the enzyme triggers a reaction that produces a soft, green light. The result is a completely self-sustaining, non-toxic, and non-electric light source that could one day transform our approach to lighting.

While the current glow is comparable to the light of a candle and lasts for about 10 days, the research represents a crucial proof of concept. The team, including researcher Giorgia Giovannini, is actively working on optimizing the process to increase the brightness and longevity of the luminescence.

The practical applications of this innovative material are as numerous as they are inspiring. Imagine urban spaces where bus shelters and street signs are naturally illuminated, reducing light pollution and energy consumption. Think of a park where benches and pathways glow gently, eliminating the need for harsh electric lamps. In homes, this biohybrid material could be used for designer furniture, artistic wall panels, or even subtle safety markers, all glowing without a power source. This innovation could also inspire a new class of biomimicry products, moving beyond wood and into other materials that could be made to self-illuminate or possess other natural properties.

Ultimately, this research highlights the immense potential of looking to nature for solutions. By collaborating with living organisms, scientists are not just creating a new product; they are pioneering a new field of sustainable materials science. The work of Schwarze and his team is a shining example of how understanding and working in harmony with the natural world can lead to a brighter, more sustainable future for us all. It reminds us that some of the most profound innovations aren’t about building something entirely new, but about learning from and enhancing what already exists.

creativity

Nature is a packaging professor for product companies

Christa Avampato
Photo by Eiliv Aceron on Unsplash

“What are the characteristics of perfect product packaging?”

A business school professor teaching a product development class on packaging looked around at her students eagerly raising their hands.

“Inexpensive.”

“Perfectly fits the product without wasting space.”

“Lightweight.”

The professor opened her bag and took out a banana. She peeled it and began to eat it as students continued calling out answers.

“Biodegradable and non-toxic.”

“Eye-catching color.”

“Protects the product it holds.”

The professor nodded. These were all solid, practical answers. She finished the banana and held onto the peel.

“What about this?” she asked, holding up the banana peel. She could see the proverbial lightbulbs popping into her students’ minds. Inexpensive, perfectly fits product, lightweight, biodegradable, non-toxic, eye-catching color, and protects the product.

“Nature is a packaging genius,” she said with a smile.

From that classroom to major CPG companies, innovations in packaging are emulating nature’s packaging prowess while also tackling the massive waste conundrum that packaging has handsomely contributed to for decades.

Agricultural waste transformed into plastic alternatives

A packaging dream scenario is emerging: using agricultural waste to create alternative materials that replace fossil fuel-based packaging at similar costs and outperform them, all while being biodegradable and non-toxic. In 2024, Dr. Nasim Amiralian developed a process to turn sugarcane waste into packaging that also keeps food fresher longer. Sold by Australian company C4C Packaging, it’s used by Australian wineries and beverage companies. EverGrain, a subsidiary of AB InBev, upcycles grain waste from their beer production into packaging films. This is where circular economy principles meet economics meets business needs to protect the health of the planet. What a party!

Using clay to extend the life of fruits and vegetables

Like the business school professor above, I love bananas, but I don’t live anywhere near a climate grows them, so they are shipped, often in cardboard boxes. However, once picked, bananas (and many fruits and vegetables) ripen quickly due to the ethylene gas they emit. Prof. Kirtiraj K. Gaikwad and PhD Scholar Mr. Pradeep Kumar at the India Institute of Technology saw this challenge and developed a type of nontoxic, biodegradable clay that can be incorporated into the cardboard to capture and dissipate the ethylene gas, extending the life of fruits and vegetable by up to a week. In addition to being a sustainable packaging practice it also reduces food waste.

Changing the product to suit the packaging

While most companies think of packaging as subservient to the product, British cosmetics and personal care company Lush turned around that idea. Long a pioneer of “naked packaging”, meaning it reduces the packaging to as little possible to protect the environment, Lush’s shampoos, conditioners, body wash, and other products are made as solid bars, often wrapped in simple, post-consumer, recyclable paper. Its bold packaging and product form statement causes its loyal fans and customers to rethink sustainable practices in other areas of their life. I love to see a product company living and creating by their values and purpose.

What I love about all these examples is that they are working with nature to solve problems at a systems level, C4C Packaging, EverGrain, India Institute of Technology, and Lush all recognize that we all share this one planet not only with each other but all species. We can only get to the future together so the needs of others must be as important to us as our own needs. Empathy and ingenuity are a powerful combination, and nature is a brilliant guide and teacher.

creativity

Lavender — soothing for the mind and saving the clean energy revolution

Christa Avampato
Lavender field in Provence, France. Photo by Antony BEC on Unsplash.

Soon, lavender’s scent won’t be the only reason it causes you to take a deep inhale. In addition to soothing your mind, it’s about to revolutionize the way we store clean energy.

Lithium-ion batteries are often used to store clean energy and power electric vehicles because they are cost-efficient and have a large storage capacity. However, they require lithium and cobalt, two elements that lead to mining operations that can pollute land and water, and often utilize child labor. Additionally, they’re difficult to recycle, often leading to landfill waste, and they require significant amounts of energy to produce.

Sodium-sulfur batteries are an alternative to lithium-ion batteries. Unlike lithium and cobalt, sodium and sulfur are abundant, easily obtained, and relatively easy to recycle. However, these batteries can’t store nearly as much energy as lithium-ion batteries, and their storage capacity is degraded even further after a few charging cycles. The challenge for scientists has been how to create a battery that has the benefits of lithium-ion batteries and sodium-sulfur batteries without the downsides of either. Lavender, or more specifically linalool, to the rescue!

Linalool is the compound responsible for lavender’s calming scent. (Linalool is also found in other plants such as basil, bay laurel, some cannabis strains, mint, cinnamon, citrus fruits, rosewood, guava, peach, plum, pineapple, and passionfruit.) A research team at the Max Planck Institute of Colloids and Interfaces led by Paolo Giusto found linalool interacts with sulfur to help sodium-sulfur batteries deliver more power and hold a better charge over hundreds of charging cycles.

“By taking a creative look at nature, we are finding solutions to many of the challenges posed by the energy transition, “ said Paolo Giusto.

Nature to the rescue, again. As a society, we need to recognize that nature is not something to by dominated by our egos, but rather a wider guide, teacher, and partner to help us improve the lives all beings while caring for the one planet we all share.

creativity

Take the risk and make something new

Christa Avampato
My Emerson Page books surrounded by good vibes from my favorite flowers, Kin Euphorics, and Homesick

This post is about the fear of criticism we all face whenever we do something new, and why it’s worth taking that risk.

Thanks to kind and generous readers, my second Emerson Page novel made her way into the world this week and became an Amazon # 1 new release. To say I’m grateful, honored, and filled with joy is a massive understatement. I toasted my courageous and creative girl and sent a wish out into the universe: “I want to keep telling stories that help people feel less alone”.

On Monday when I was doing all the final prep for Tuesday’s book launch, I had the TV on. Drew Barrymore was interviewing Bella Hadid on The Drew Barrymore Show. They talked about the bravery it takes to create something and put it into the world.

This conversation is exactly the one I needed at that moment. It’s scary to build something with your whole heart for years and then brace yourself for the response. The only thing scarier is not creating at all. 

Their conversation reminded me of the beautiful quote in the movie Ratatouille. The character Anton Ego has a monologue about the creative process and criticism, and it’s one of the truest things I’ve ever heard:

“In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and themselves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the *new*. The world is often unkind to new talent, new creations. The new needs friends…Not everyone can become a great artist; but a great artist *can* come from *anywhere*.” 

If in the pit of your stomach there’s both a fire to create and a fear of what people will think of what you’ve made, please know everyone who’s ever made anything has been right where you are. Take the risk. Someone somewhere needs exactly what you have to offer. As the great Maya Angelou said, “Life loves to be taken by the lapel and told: ‘I’m with you kid. Let’s go.’” It’s time to get going. Make the thing that’s in your heart, send it out, and see what happens.

creativity

Using design thinking to solve any challenge

Christa Avampato
Photo by UX Indonesia on Unsplash

Design thinking is an incredible mindset and tool kit whether you’re trying to solve world peace, save the planet, construct a curriculum or framework, create a product, service, or system, or build and iterate on something to solve a common everyday problem. I’d love to do a session with you to show you how it works if you’ve never used it before.

Yesterday it was a joy to start to introduce design thinking to a colleague of mine. Seeing his eyes light up and the wheels of his mind turn made me a little jealous of him. I remember that exact feeling of being overwhelmed by entering a whole new world when Bob Giampietro, my boss at the time at Toys R Us, got me hooked on IDEO’s then-nascent design thinking philosophy.

Since then, I’ve used IDEO’s work constantly in my product development and design work. No matter what the challenge is, no matter the industry, and no matter the form factor of the outcome, I’ve found design thinking works. It’s especially good for complex collaborative projects when so many other methods fall short.

If you’re interested in learning more, please drop me a note at christa.avampato@gmail.com. I’d love to help you solve problems and make the world a better place for all beings.

creativity

How my life and career prepared me to work on climate change

Christa Avampato
Photo by Sharon McCutcheon on Unsplash

When people ask me, “what do you do?” my response is always, “have you got a minute?” If they say yes, I say, “I’m a digital product developer / business leader / journalist / author / biomimicry scientist / public historian / tour guide, and I kicked cancer’s ass during a pandemic. Now I’m bundling up all of that experience together to fight climate change and protect the planet. Do you have any questions?”

Some of the most important research on climate change has yet to be done: What happens in a worst-case scenario? This week, an international team of scientists led by the University of Cambridge (where I will start my graduate studies in Sustainability Leadership in September) published a paper about the urgent need to do this work. As I read the piece and considered my experience, I realized my life and career have primed me to be a part of this endeavor.

Cancer during COVID-19
At the height of the COVID-19 pandemic I was diagnosed with early stage breast cancer. You think taking precautions to protect yourself and others from COVID is inconvenient? You think changing your lifestyle so we curb climate change in inconvenient? Trying getting cancer. Now that’s inconvenient. 

Cancer upends every facet of life to battle it. And even if you do everything right, there’s no guarantee you’ll be cancer-free. Having to face that demon and my own mortality (several times thanks to a life-threatening chemo allergy I had and never knew about) changed me. Then to find out that my cancer had a strong environmental component added insult to injury. It also lit a fire under me to change my life and dedicate my career to healing this injured planet. 

Nothing teaches you how to live like having your life on the line. I wouldn’t wish it on anyone. Since I had to go through it, and have emerged on the other side cancer-free, I’m determined to use what I learned to help make this world a better place for all beings.

Hope for the best; expect the worst
I’ve lived my entire life by this philosophy. At times, it’s exhausting but the tremendous upside is that I’m often prepared and rarely surprised. This thinking gave me a stiff upper lip as I’m not someone who runs from conflict or difficulty. I’m incapable of deluding myself or anyone else with any kind of pollyanna scenarios. Just give me the facts. Tell me what I could be up against and I’ll take it from there. I’ve mastered pro-con list making and I love a good SWOT analysis. Difficulty doesn’t depress me. I can sit with suffering and not be consumed by it. I’m not afraid of the future; I’m here to shape it. 

Product development
All product development, regardless of the product, service, or system being built is anchored in two principles: what problem are you trying to solve and who are you trying to solve it for? I don’t fall in love with anything I build or any idea I have. A long time ago, I fell in love with serving others and making the world a better place. My ego and my fear of rejection hover near zero. Being a product developer requires me to be measured and methodical, to care about the grand vision and every tiny detail. Strategy and tactics are two sides of the same coin and they serve each other. I like both of them equally. 

Business and leadership
I’d love to tell you that well-meaning governments, NGOs, and nonprofits are going to save the planet and humankind from destruction. They aren’t because they aren’t the problem. Business, and how we conduct business, is the problem. Because business is the problem it’s also the solution. 

Business is responsible for climate change because of the way it operates. Change the operations and you see progress toward solving the challenge. It’s not easy work. There are a lot of stakeholders with conflicting interests and priorities. Then you add the whammy of many people in the world being down on business and capitalism, and rightly so. Given all that, it’s easy to see why some businesses toss up their hands with a “I can’t do anything right so I’m just going to soldier on as I always have.” 

Except they can’t. Business and businesses will have to change and evolve. It’s not a choice anymore. Destroy the planet and every business, every person perishes. So business colleagues: buck up, roll up those sleeves, humble yourself, and get to work to make your business sustainable. I’ll be in the trenches with you and I’ll help you.  

Scientific studies in biomimicry and sustainability
Biomimicry begins and ends with the mindset of looking at a problem and asking, “how would nature solve this?” It’s a fascinating, hopeful, and wonderful way to live and work. I feel fortunate to be a biomimicry scientist. I’m excited to begin my studies at Cambridge to extend my work in biomimicry and business through sustainability leadership and bring them together to build a better world. 

Digital media
I’m often asked, “do you make your whole living in biomimicry?” No. I don’t. I have an MBA from the Darden School at the University of Virginia and I’ve worked for years to become a storyteller in a variety of mediums. I make the majority of my income working as a product developer for a media company and from my writing. I also produce and host a podcast about joy called JoyProject, used to manage Broadway shows and national theater tours, and hope to get back to producing and hosting storytelling shows, in-person and on screens large and small.

Science is what I do because I love it and it’s a force for good in the world. With my studies at Cambridge, I’m hoping to work with energy companies to end the production of fossil fuels. You can read more about my career plans here. 

Being a journalist and a fantasy and science fiction author
Writers make stuff up and write it down. We love playing out scenarios and asking questions like, “What if…?”, “And then what happened?”, and “How did we end up here?”. We research. We interview people. We observe. We dig through historical documents and archives. We create characters and we put them into impossible situations. This is the kind of thinking and acumen the climate change movement needs. 

Public historian and tour guide
Science was my first love. History was my second. I was a history and economics major in college at the University of Pennsylvania. I majored in history because everything has a history. It felt to me like I could do anything if I was a historian. I can happily spend countless hours reading and uncovering history, talking to people about history, showing people history, and imagining what once was, why it impacts what is, and how it will shape what’s yet to be. 

I’ve never been a person who easily fit into a box of any kind. I had no interest in that. When I was interviewing for my first job out of business school, a man interviewing me commented that my resume looked like I had done a lot of exploring. He didn’t mean this as a compliment; he was criticizing me because he thought I lacked focus. I didn’t. My focus just happened to be on anything and everything that interested me, and a lot interests me. 

I got the job, but that guy who called me an explorer was never approved of me. That’s okay. He just couldn’t see what I knew to be true—the solutions to worldwide problems need worldwide views. They need lots of different types of experience to create something that’s never been done before. Turns out all my exploring gave me exactly everything I needed to make the world a better place, and that’s what I will do. 

creativity

Write every day: Advice on achieving goals from Sara Blakely, Founder of SPANX

Christa Avampato

gLZj2hi3
SPANX

MasterClass recently had a Q&A on Instagram Live with Sara Blakely, Founder of SPANX. Sara offered up practical, immediately-actionable advice for anyone who is an entrepreneur, freelancer, or has goals they want to meet. I took notes and posted them over on Medium. If you like this post, please hop over to Medium, and give it some claps!

  • Bucket your days of the week by type of work
    Sara tries her best to reserve whole days of her work week for different types of work: marketing, product, future planning, etc. It doesn’t always work out perfectly but bucketing them helps her to make sure she’s hitting every part of the business each week and also giving herself the room to devote her attention to each one.
  • Write down your goals and post them so you see them every day
    There’s so much research about the value of not just having goals but physically writing them down and posting them so that you see them every day. It keeps you accountable and focused no matter how busy life gets.
  • Have one word for the year as an overarching goal
    It doesn’t matter what it is: peace, love, rest, self-care, travel. Have a theme for your year. In 2020, mine is Productivity. It’s posted on my front door so I see it every day.
  • Visualize your goals
    Right down to what you’re wearing when it happens, visualize what you want to happen and then use your waking hours to take that visualization from your imagination into reality.
  • Regularly try to fail
    There’s a lot of talk about celebrating your failures. Many times we’re so busy building ourselves up to succeed that we don’t reach as far as we could. We don’t take risks. We don’t take chances. Sara’s not saying to be reckless; she’s saying to push yourself outside of your comfort zone. The fear of failure is really the fear of embarrassment and the concern about what others will think of you. How can you begin to put that concern aside and go after what you really want, the dreams so big that you’re much more likely to fail than succeed? What would that look like?
  • Own your ideas and don’t be afraid to stay small to be self-sustaining
    Sara owns SPANX 100%, and has from the beginning 20 years ago. She doesn’t have investors. She never took a business class. She never worked in fashion. She just created a product to solve a problem she had: she wanted to wear white pants to a party without having anything show underneath. She never got ahead of herself. She was okay staying small, running the business out of her apartment for two years by herself. She built a great product and then promoted the heck out of it. Once she was profitable, she didn’t need investors. She didn’t waste her time chasing investment money. She went out and got business to support her product.
  • People care much more about the why rather than the what of your product
    Ask yourself “Why is my product or service different? Why did I start this?” That’s the story to tell to customers, partners, collaborators, employees, and to anyone and everyone you meet.

Thank you to Sara and to Masterclass for organizing this Q&A. It’s exactly the shot in the arm I needed today. Sign up for Masterclass at https://www.masterclass.com/ and follow Sara on Instagram at https://www.instagram.com/sarablakely/

creativity

Joy today: One step closer to a fatberg free NYC

Christa Avampato

This is what a failed product development experiment looks like. I’m sharing this because I think it’s important to talk more about failure, especially in science.

I spoke to Michael DeLoach & NYC Water about the #FatbergFreeNYCinitiative. As a grad student at The Biomimicry Center I’m learning to use biomimicry principles and my experience in product development to invent a flushable wipe to eliminate fatbergs.
http://fatbergfree.nyc

This was my green chemistry solution and my finished product. My dachshund, Phineas, is my lab assistant. He’s a bit like Beaker so I guess that makes me Bunsen Honeydew. We listened to the podcasts Harry Potter and the Sacred Text, Ologies Podcast, and The Story Collider to stay inspired as we did our research.

This was only the 1st attempt. It failed. And that’s okay. I stand by the green chemistry solution. I just need to find a sturdier delivery material that quickly biodegrades. Trial #2 is already underway.

And given that it’s May Day, a day when we celebrate those who work, toil, tinker, and invent, here’s 3 cheers for all of you working to solve our world’s toughest challenges and make this a better planet for all beings.