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Write every day: Advice on achieving goals from Sara Blakely, Founder of SPANX

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SPANX

MasterClass recently had a Q&A on Instagram Live with Sara Blakely, Founder of SPANX. Sara offered up practical, immediately-actionable advice for anyone who is an entrepreneur, freelancer, or has goals they want to meet. I took notes and posted them over on Medium. If you like this post, please hop over to Medium, and give it some claps!

  • Bucket your days of the week by type of work
    Sara tries her best to reserve whole days of her work week for different types of work: marketing, product, future planning, etc. It doesn’t always work out perfectly but bucketing them helps her to make sure she’s hitting every part of the business each week and also giving herself the room to devote her attention to each one.
  • Write down your goals and post them so you see them every day
    There’s so much research about the value of not just having goals but physically writing them down and posting them so that you see them every day. It keeps you accountable and focused no matter how busy life gets.
  • Have one word for the year as an overarching goal
    It doesn’t matter what it is: peace, love, rest, self-care, travel. Have a theme for your year. In 2020, mine is Productivity. It’s posted on my front door so I see it every day.
  • Visualize your goals
    Right down to what you’re wearing when it happens, visualize what you want to happen and then use your waking hours to take that visualization from your imagination into reality.
  • Regularly try to fail
    There’s a lot of talk about celebrating your failures. Many times we’re so busy building ourselves up to succeed that we don’t reach as far as we could. We don’t take risks. We don’t take chances. Sara’s not saying to be reckless; she’s saying to push yourself outside of your comfort zone. The fear of failure is really the fear of embarrassment and the concern about what others will think of you. How can you begin to put that concern aside and go after what you really want, the dreams so big that you’re much more likely to fail than succeed? What would that look like?
  • Own your ideas and don’t be afraid to stay small to be self-sustaining
    Sara owns SPANX 100%, and has from the beginning 20 years ago. She doesn’t have investors. She never took a business class. She never worked in fashion. She just created a product to solve a problem she had: she wanted to wear white pants to a party without having anything show underneath. She never got ahead of herself. She was okay staying small, running the business out of her apartment for two years by herself. She built a great product and then promoted the heck out of it. Once she was profitable, she didn’t need investors. She didn’t waste her time chasing investment money. She went out and got business to support her product.
  • People care much more about the why rather than the what of your product
    Ask yourself “Why is my product or service different? Why did I start this?” That’s the story to tell to customers, partners, collaborators, employees, and to anyone and everyone you meet.

Thank you to Sara and to Masterclass for organizing this Q&A. It’s exactly the shot in the arm I needed today. Sign up for Masterclass at https://www.masterclass.com/ and follow Sara on Instagram at https://www.instagram.com/sarablakely/

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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A friend sent me this beautiful card of encouragement about women of fire. Ironically, I had just read this story by one of our favorite artists, @brianandreas, a few nights before as I was scrolling through inspirational quotes, a meditative pastime in these times of quarantine. Over a decade ago, my apartment building caught fire and I almost got trapped inside. That fire literally and figuratively forged me the way a blacksmith forges iron. I developed intense PTSD as a result, and went into weekly therapy with a wizard of a therapist. I sat with him every week for 3+ years and looked at every dark corner of my mind and past. It was a brutal, painful initiation. I had to do that heavy work on myself. I had no choice. I ran out of places to hide. I ran out of coping mechanisms. The fire burned them all away. All that was left was me. Not what I do or who my friends are or where I went to school or any of my accomplishments. Just the iron core of who I am. It was messy, dirty work, and I'm so grateful for it. I didn't do it because I wanted to. I did it because I had to. I'd never wish it on anyone; I also wouldn't change it for myself. I've been into the darkness of my own mind, heart, and past. I lived there with a powerful flashlight in-hand, shining it into every hidden place. There, I found my own light. There isn't anything I don't know about myself. I know exactly what I'm made of, and how I'm put together. It's powerful knowledge. It made me courageous. That courage informs my biomimicry research around plastic. That courage also informs my reaction to coronavirus now. NYC is in a dire state, and the circumstances of our essential workers is horrific. Just as I came through my fire a far better person than I was before, we have the chance to come out of this dark time a better community that helps many more people, especially our healthcare workers on the frontlines. To do that, we have to do the hard work of transformation. Together, we have to be committed to finally fix and heal and reinvent the many broken systems that have been broken for decades. We have to be committed to make all this difficulty mean something. I’m committed.

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