Tag: communications

creativity

What it’s like to canvas and knock on voters’ doors in Pennsylvania

Christa Avampato
Photo by Christa Avampato

On Sunday, I hopped on a bus in New York and made my way to Philadelphia, Pennsylvania to canvas for Kamala Harris and Tim Walz with the organization Swing Left. This is the first time I’ve ever gone door-to-door for a candidate and I wanted to tell you about my positive experience. With only 3 weeks left before Election Day on Tuesday, November 5th , and early voting and vote by mail already in full swing in many states, now is the time to do everything we can to get out the vote. 

Structure of the day:
At 9:30am, our bus left from 34th Street and 11th Avenue in Manhattan near the Jacob Javits Center. 

We received training on the bus with a sample script that we were encouraged to make our own. We used an app called Minivan that had our voter lists and the script (more on that below). We pair up with another volunteer on the bus to canvass together.

At 11:15am, we arrived at campaign headquarters in Northeast Philadelphia. We had one more quick training with the campaign team, downloaded our voter lists into the Minivan app, and someone drove us to the area where we were going to canvas. 

At 12 noon, we started working down our voter lists, knocking on each door. We had a lot of wonderful conversations with voters about the issues that mattered to them. We encouraged them to vote and explained that Pennsylvania is one of the swing states in this election that would likely decide the final outcome. A lot of voters didn’t know how much their vote matters! 

There were a few people who weren’t interested in talking to us. That’s okay. We thanked them, wished them a good Sunday, and left. With limited time, we have to focus on those who want to engage. If people weren’t home, we left literature for them at their door. 

We kept track of our conversations and if someone was home or not in the Minivan app so that the campaign got all of this information. Once we were comfortable, we split our lists — I took one side of the street and my buddy took the other. We visited 205 homes with 322 voters. (Collectively, our bus visited 4,000 homes!)

At 4pm, we finished our lists. Someone from the campaign picked us up and brought us back to headquarters. We gave feedback to the campaign. Once everyone returned, we got on the bus, debriefed with the Swing Left bus captains, and were back in New York by 8pm.

Messaging:
We were not there to be policy experts. The basic script is to knock on the door, smile, state our name, and explain we’re with the Harris Walz campaign. Then we hit the 3 main points: thank them for being a voter, explain we’re talking to their neighbors who support Kamala and Tim, and ask them about the details of their plan to vote (where, when, and how they plan to vote). We could also ask who they support and why, and which issues matter most to them. What matters most in this work is listening to these voters, and sharing our stories about why we support Kamala and Tim. Before leaving, we thanked them for their time.

Research shows door-to-door canvassing is the single best way to engage voters and turn them out at the polls, increasing voter turnout for a candidate by as much as 10%. Phone banking as well as writing letters and postcards to voters are also effective ways to reach voters, increasing turnout between 1% and 3%. While that might sound small, remember that this is a tight election and every single vote matters. With 21 days left, the race is on. Do everything you can to turn out the vote!

creativity

Campaign communications are bringing the fun and rallying voters

Christa Avampato
Image by Swifties4Kamala.com

Something fascinating and fantastic is happening with campaign communications in 2024 and it warms my story loving heart. In the past, voters have rallied around their political party, social issues, geography, and demographics such as age, race, religion, and ethnicity. This year we’re seeing people rally around their interests, passions, and affinities in support of Kamala Harris and Tim Walz. From comedy and food to pets and music, there is a group for all of us. These groups and their respective Zoom events are using trusted messengers — people with whom we share a common bond and who make us feel safe—to relate to voters on a personal level. 

This week I went to two online incredible online events: Swifties for Kamala organized by Taylor Swift fans and Cooking for Kamala organized by professional celebrity chefs. (They were both recorded so you can watch them at the links below.) Swifties raised over $144,000 and the chefs raised over $225,000 from event attendees. They got people registered to vote, helped people check their voter registration, talked about issues related to their interests (in these cases, corporate monopolies like Ticketmaster and food security, respectively), provided resources for people to volunteer on the campaign to knock on doors, send postcards, make phone calls, combat disinformation and misinformation, and most importantly activate their friends, family members, and communities to turn out the vote this November. 

Swifties for Kamala has a full website, social media accounts, merch for the cause, friendship bracelets (of course!) and a newsletter called Paint the Town Blue where they are continuing to activate their community after the event. What’s even more impressive about Swifties for Kamala is that it’s organized and run only by fans, not celebrities. Taylor herself is not involved, and they had Senator Elizabeth Warren and Carole King attend the event as special guests.

Collectively, all these affinity events and efforts are also doing the important work of reminding all of us that politics is about people and policies. It’s personal. It’s about who we are and who we want to be. It’s about how we live together in community, in harmony. It’s about the world we’re building for ourselves and future generations. While disagreements will inevitably happen, politics can only be effective if it’s about unity and open, clear communications. These affinity events are putting the heart back into government, and they’re giving us hope. 

Some media outlets have said joy is not a strategy. These events show joy is not only a strategy; it’s also a way of being and doing. And it’s working. 

Swifties for Kamala website, social media accounts, and event rewatch:
https://swifties4kamala.com/
https://linktr.ee/swifties4kamala
https://www.youtube.com/live/r9lQlWzQLPQ

Cooking for Kamala event rewatch:
https://pages.hovercast.live/cooking-for-kamala/live

creativity

Kamala Harris official Facebook pages organizing voters and volunteers

Christa Avampato
Harris for New York

As part of my communications work to help Kamala and Tim win in November, I’m so happy to be a moderator for the Facebook group Harris for New York. Every state has its own group and these are official groups run by Kamala’s and Tim’s campaign. (You’ll also see me posting on Harris for Pennsylvania and Harris for Georgia.) I was a moderator for Pantsuit Nation in 2016. I’m using everything I learned then to help Tim and Kamala win. 

These pages are places to build community, get organized with others in your state, share information, and volunteer the time, talents, and resources you have to win this election. To find your state group, go to the search bar and type in “Harris for [state]”. The logo will look like the one below — a blue background with white text that says “Harris for [state]”. 

You join a state’s page based on where you live, work, went to school, or another important tie to it. Every request to join and every post in every state Facebook group is reviewed by moderators like me. 

While we combat misinformation and disinformation, the vast majority of the posts by moderators and members are positive, uplifting, and focus on Kamala and Tim’s stance on all the issues. These groups are also where we share official posts with information directly from the campaign. Also, they are places of JOY!

We’ve got 74 days until election day. Let’s make every day count. We have no time to waste.

creativity

Governor Tim Walz made Minnesota a climate action powerhouse

Christa Avampato
Image from Sierra Club

Minnesota Governor Tim Walz has spent the better part of the last decade instituting climate policies that make economic sense and help all Minnesota residents live healthier, happier lives. Let’s dive into what he’s done in Minnesota and how this could help the entire country. 

1.) Minnesota is a clean energy leader

Like many states, Minnesota was long powered by coal. Today, 50% of the state’s power comes from wind, solar, and nuclear power, thanks to Walz. It’s one of the fastest transitioning states in the country. In 2023, he signed the Minnesota Clean Energy Bill into law, ensuring Minnesota is fossil fuel-free by 2040. (If you want to see how all U.S. states stack up with their energy sources, check out this cool interactive created by Nadja Popovich.) 

2.) Minnesota is a climate policy leader

On Walz’s watch in 2022, Minnesota launched the Climate Action Framework. This plan is preparing the state for climate change impacts, taking immediate and near-term actions to make the state “carbon-neutral, resilient, and equitable.” To-date, this plan has prompted the Minnesota Legislature to approve over 40 climate initiatives across industries including energy, health, agriculture, construction, and transportation. 

3.) Minnesota policies connect everyday local concerns with climate solutions 

Minnesotans have acutely felt the impacts of climate change over the past 5 years — drought caused economic losses for farmers and ranchers, wildfire smoke inundated cities and towns leading to health challenges, and a lack of snow and ice caused economic losses in the fishing and winter tourism industries. The state’s climate policies focus on climate solutions that create jobs, protect land and water vital for farmers and ranchers, reduce energy costs for consumers, and improve air quality to improve the health of residents, particularly children, the elderly, and those with existing health conditions. 

Walz’s simple, straightforward, optimistic, and solution-oriented communication style unites people, makes them feel hopeful, and connects the challenges they face with policy solutions that will directly solve those challenges. This makes him wildly popular with constituents across the political spectrum. People trust him because he’s helping them. This has helped turn Minnesota into a climate action powerhouse. Using his playbook, we could do this for the entire country. 

creativity

Doom and gloom climate stories harm the climate movement

Christa Avampato
Photo by Steven Weeks on Unsplash

Before you share one more post on social media about climate doom and gloom, please take a deep breath. And then, please post something else. Anything else.

The goal of sharing climate change stories is to drive actions that will halt and reverse climate change to protect the planet and human well-being. While doom and gloom stories such as alarming statistics (of which there are many, sadly!) drive more sharing, clicks, comments, and engagement on social media than any other type of climate story, the largest research study on the topic recently found they drive the least amount of climate action and do almost nothing to change climate change beliefs or support climate change policies. They actually backfire, even causing people concerned about climate change to take significantly less action than they otherwise would.

How could this be? Doesn’t instilling fear for the survival of our species cause so much alarm that of course we’d change our ways? That is a logical, rational assumption. For many years, this was the prevailing wisdom. If you just show people how much damage climate change can do, they’ll change their behaviors and habits to protect themselves and the people they love. This is why we see country leaders, the Secretary-General of the United Nations, leaders at environment nonprofits, and climate activists all over the world sounding the alarm. This is also why so many of us have posted about the climate emergency so often. It’s also why we aren’t seeing enough action taken at a fast enough rate. These stories depressed and demotivated people right into paralysis.

But if that’s the case, then why is there so engagement on climate stories? The clicks, likes, shares, and comments are through the roof. If there’s so much engagement, why is there not enough action? Being engaged on social media or with mass media isn’t the same as taking action in the real world. These stories have absolutely raised the consciousness around climate change, but they haven’t successfully moved people to physically do something about it. Fear-based messaging is somewhat effective at driving one-time actions. However, most climate action requires behavior, habit, and systems change, not one-time actions so the fear-based climate messages don’t give us the long-term and repeated actions we need.

So, what messages can we share that will drive climate action? That is an excellent question. Research points us to a few options that motivate climate action:

  1. Scientific consensus coupled with a clear call-to-action
    Sharing the science of climate change, and that the vast majority of scientists agree on it, is critical. However, just providing the science isn’t enough. We also need to give people specific, actions to take. And all the better if we can give them a mix of one-time actions (such as voting) and remind them to take habitual actions (such as buying only the amount of goods we need to reduce waste). And we have to make them as simple as possible to get broad-based engagement.
  2. Appeal to ethics and morality with a clear call-to-action
    Most people like to see themselves as having strong ethics and values. We want to protect our neighbors. We want to take care of our communities. We want to be healthy and happy, and we want people we love to be healthy and happy, too. Taking care of the planet is a way to take care of ourselves and others, and appealing to our collective nurturing nature makes a difference. And again, give people a clear call-to-action to help them do this.

There are other theories about what may work that need further study. There is a hole in the research about which messages will move people from engagement to action. We desperately need more research on this, so we tell the stories that motivate the actions we need to protect ourselves and all species with whom we share this planet. My master’s dissertation has a few additional findings that I’m excited to share soon, and I’m thinking of continuing this line of research and work because it’s so critical to protecting the health of the planet.