Something fascinating and fantastic is happening with campaign communications in 2024 and it warms my story loving heart. In the past, voters have rallied around their political party, social issues, geography, and demographics such as age, race, religion, and ethnicity. This year we’re seeing people rally around their interests, passions, and affinities in support of Kamala Harris and Tim Walz. From comedy and food to pets and music, there is a group for all of us. These groups and their respective Zoom events are using trusted messengers — people with whom we share a common bond and who make us feel safe—to relate to voters on a personal level.
This week I went to two online incredible online events: Swifties for Kamala organized by Taylor Swift fans and Cooking for Kamala organized by professional celebrity chefs. (They were both recorded so you can watch them at the links below.) Swifties raised over $144,000 and the chefs raised over $225,000 from event attendees. They got people registered to vote, helped people check their voter registration, talked about issues related to their interests (in these cases, corporate monopolies like Ticketmaster and food security, respectively), provided resources for people to volunteer on the campaign to knock on doors, send postcards, make phone calls, combat disinformation and misinformation, and most importantly activate their friends, family members, and communities to turn out the vote this November.
Collectively, all these affinity events and efforts are also doing the important work of reminding all of us that politics is about people and policies. It’s personal. It’s about who we are and who we want to be. It’s about how we live together in community, in harmony. It’s about the world we’re building for ourselves and future generations. While disagreements will inevitably happen, politics can only be effective if it’s about unity and open, clear communications. These affinity events are putting the heart back into government, and they’re giving us hope.
Some media outlets have said joy is not a strategy. These events show joy is not only a strategy; it’s also a way of being and doing. And it’s working.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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