business, corporation, ideas, innovation, leader, leadership

The Idea Guy

Christa Avampato

Some stories would be really funny if they weren’t so true. My friend, John, has successfully gotten his hefty graphic design projects out the door for the holiday season. He was right on-time and under-budget. We had coffee yesterday now that he’s successfully dug himself out from that pile of work. He was re-counting some of the sad and hilarious moments of the season and one of them really caught my attention. Well, actually one of the characters really caught my attention – his boss, Tom.


John largely does graphic design work for print. However, many of their clients are looking to them for web design work as well, specifically for social media. John doesn’t know much about this field so he had to dig in, learn the details, and then reconfigure his skills to get the job done. They had some big budget and time constraint decisions to make on some of his projects. He assembled the details in a clear presentation and then gave the decision options that were possible with the constraints they were under. After a 15-minute presentation, Tom cut in with some SWAG (Super Wild A*s Guess) ideas. Apparently, his company is fond of this SWAG idea to develop things like budgets, business cases, colorful PowerPoint presentations with smiley faces on them, etc. Poor John….

Professionally and tactfully, John explained why they really needed to choose from the options that he had presented. Tom stands up, and raising both of his hands to point at himself, says, “Tom, you’re not getting it. I’m the idea guy.” And gesturing to the rest of the team in the room says, “You guys need to make the ideas happen. I don’t care about the details.” Ouch. One of the team members actually rolled his eyes and plunked his forehead on the table. I feel another comedy sketch coming to me. And this would be a funny story, if it weren’t true. All we could was laugh as John was telling me this story. Otherwise, we’d have to cry. 

I love ideas; I can’t stand “idea people”. I’m not talking about people with ideas, innovators, product developers, etc. I’m talking about people who are full of hot air – lots of ideas with nothing to back them up. They have no ability to execute or even think about how it could be executed. And as a result, nothing gets done, the “make it happen” people leave, and innovation stalls. It’s a sad state of affairs. 

I have a simple piece of advice for companies that have people who refer to themselves as “idea people”. Get rid of them! Seriously. We all have ideas. All of us. The companies and people who win are also the ones who are movers and shakers, meaning they have ideas and they actually do something with them rather than just verbalizing them for their “minions” to do. These “idea people” are dangerous because they degrade others, as happened to my friend, John, and his team. By proclaiming themselves Lord of Ideas, they make everyone else feel small. If companies are going to get through these rocky times, teammates need to band together with a will to win. “Idea people” destroy the team dynamic, and that team dynamic is an asset that companies cannot afford to lose.  
books, career, choices, friendship, future, happiness, relationships

What Now?

Christa Avampato

About a month ago I read Ann Patchett’s book, What Now?. It’s a reproduction of her graduation speech at Sarah Lawrence University, her alma mater. And she talks about crossroads and where you might look when considering your next step. I wonder if she realized how poignant this question would become in the year after the book’s publication. 


In the month since reading the book, I’ve been considering “What Now?” almost daily. It seems that I am at an eternal crossroads in almost every area of my life. As I talk to my friends and my family I realize that many people are doing the same thing. So I thought it might be helpful to detail the way I’m framing up this question to myself in an effort to answer it as effectively as possible. 

Career: My friend, Susan, whom I consider my career guru, is always concerned about the story that our careers are weaving. And this is especially important for us 30-somethings. We have amassed a good deal of experience and expertise and we may be teetering on a taking the plunge into a higher level position a a big company, starting our own company, or making a career switch. How are those pieces weaving together into one cohesive story? When have we been happiest in our careers? What skills are we happiest exercising and what skills do we still want to polish up? These questions help me think about what’s next for me. 

Relationships: A tough one for us single 30-somethings. We’ve likely had a number of relationships at this point. And we’ve gone through the highest of highs and lowest of lows in love. We’ve had our hearts broken, perhaps broken someone else’s heart, walked away, been walked out on. We’ve loved and lost and loved again. Some people think this is the time to find a husband or settle in to be single for a long time to come. I don’t. There’s a calm that has settled in for me around love in the 30’s. Either it works or it doesn’t. And if it doesn’t, I’ve given up the sadness and sulking of my 20’s – it must mean that I had better get back out there because that relationship just wasn’t the right one for me.

Friends: My friend, Amy, and I always talk about how important it is to get energy from our friends rather than have or energy sapped by people. My friend, Kelly, describes it as not wanting to be around people who suck our will to live. A bit dramatic? Sure. Accurate? Definitely. We have just so much time to devote to people in our lives. Make sure that each one enriches your life. It’s not easy to clean out our lives of old friendships that don’t work anymore – for one thing, we may find our lives have more holes than we’d like. But the good news is that if we do that we’ll have more time for the people in our lives who really matter to us, and you’ll be surprised what good fortune finds you when you make room in your life for it to stay awhile.

Happiness: This is the area of my life I work on the most. It effects our health, the foundation for every other area of our lives. It effects those around us. A recent study found that surrounding ourselves with happy people has enormous benefits – physically, emotionally, and spiritually. When I think about what’s next in my life, the greatest consideration I give is a decision’s effect on my happiness. And having that one guiding principle, light’s the way. 
business, career, corporation, job, youth

Is this the end of hierarchy?

Christa Avampato

With the current economy, the only case for hierarchy might be in the military. Have you ever wondered what a Senior Vice President General Manager Grand Pooba Chief of Everyone does? Me too. Who is making up titles this long and complicated? Companies too large to get out of their own way. 


The more I talk to my friends about their jobs, the more I hear the exact same frustrations continuously. “Not able to get anyone “of power” to listen to my ideas.” “Tired of feeling like I don’t count because I’m not a high enough rank.” “Why do 18 people need to approve every small decision we make?” “Why is everything SO SLOW here?”


There are many reasons for this commonality in their frustrations. It could be because many of my friends are on that cusp of being young though with enough years of experience under their belt to make bigger decisions than their titles “allow”. It could be that my friends are much smarter and more worldly than their bosses. It could that they’re all having a bad day – at the same time. 

The real reason I think they’re getting irritated is because the rules of the corporate game have changed and no one told their bosses, or their company CEOs for that matter. Seth Godin talks about industries as ecosystems, meaning they are dynamic. The rules change all the time, meaning corporate cultures need to change all the time. Adjustment, constant adjustment, is the name of the game. What worked for companies 10, 15, 20 years ago won’t work today. This is a brand new world. And it requires an intense curiosity and desire for growth that will keep today’s established companies relevant; without curiosity and growth they will be obsolete in the blink of an eye.

So what can big corporations do? Are they doomed? No – they just need to flatten out, especially at the top. A friend of mine recently attended a corporate training session and the trainer said that whenever they encounter a senior leader they need to look at their feet and let that leader run the whole conversation. I almost got sick. Who wants to work for an organization that not only doesn’t value youth, but does its best to make its young people feel insignificant? If corporations want to hang on to young people, they better learn to how to utilize their energy and ideas, quickly. Flatten out and give everyone at every level a chance to participate!

And for my friends who are frustrated with corporate rigidity? A few suggestions: think about branching out to try a new venture, maybe not for pay, but for peace of mind – for hope of what may pan out down the line. Offer your services to a start-up, or try something new like a language class that could have professional value in the future. It’s also powerful to gather the experience you can from where you are for however long you’re there. We all always have something to learn from whatever situation we’re in. Make sure to capture those learnings and take them with you when it’s time to give yourself a fresh start.      
business, entrepreneurship, health

Chance meetings you keep

Christa Avampato

Today I was feeling pretty badly. Sore throat, achy muscles, possibly a fever. But I had to go to work. I know I’m supposed to stay home when I’m sick. I couldn’t today – too much to do, no time to do it. Bad practice – yes. Avoidable – yes, if I had known I wouldn’t feel well and had brought my computer home. I didn’t. So I went in. 


And my sickness got worse throughout the day. My frustration and irritation was mounting.I hate being sick; I hate feeling sow and unproductive. Frankly, I just wanted to go home and crawl into bed. 

I had a meeting after work with an entrepreneur whom I greatly admire – Melanie Notkin who started savvyauntie.com. (If you haven’t checked out the site or signed up for the newsletter, I strongly encourage you to do so!) She wrote a post on her blog recently asking for interns. She wanted help, exactly the help that aligns with my experience and interests, to build her brand. I love social media; she loves social media and she needs someone to work on that part of her business. I almost cancelled our meeting, or at least postponed it. I didn’t feel well. I was tired. And frankly, I arrived home with a very bad attitude. How could I go talk to this bright-eyed entrepreneur with this dark cloud hanging over my head? I went any way – it’s rude to cancel last minute. And we were meeting at a Starbucks around the corner from my apartment. So I put on my best actor smile, decided to be in a good mood, and then was in a good mood. 

Thankfully I place a value on respect because I am thrilled that I didn’t cancel! I thought we’d meet for half an hour – we talked, non-stop for 2 and a half hours. By the end of our meeting I was on-board and excited about being an intern. An unpaid intern. Who would have thought? 
   
Turns out I was sick, though I had misdiagnosed the cause. I felt deflated all day today. With savvyauntie, Melanie explained what she needed, I explained what I was interested in, and we found a common ground. And wouldn’t you know it – my sore throat went away, my muscles ached less, and my bad attitude had evaporated. I feel more motivated for every area of my life. And I’m pretty jazzed about my new project. More to come… 

animals, business, entrepreneurship, environment, nature, relationships, Seth Godin

Lessons from an albatross

Christa Avampato


Seth Godin wrote a post today on his blog that made me pause and re-consider some questions I’ve been thinking about recently. He talked about the patience of the albatross. It can often sit in the water or on land for days waiting for the right wind to carry it up, up, and away. It can fly for days or weeks, non-stop, with a resting heart rate. It’s an incredible lesson in biology, with many applications to our lives. 


Seth talks about Albatross businesses – those that favor a long, slow ramp-up with an eye toward longevity. He promotes patience as more than a virtue – it’s a method of survival. And this is a good lesson not only for business, particularly entrepreneurial ventures, but also anything that is worth our personal time. This can be a personal relationship, a friendship, a hobby. I am thinking about it in the context of my writing and career and I hope these thoughts will help you think about this principle in the context of your own life. 

My writing: I started this blog on a whim about a year and a half ago. My friend, Stephen, said he liked my writing and hoped I’d continue doing it. I knew nothing about social media at the time. He suggested a blog. I googled the words “create blog”, Blogger came up as the top search engine return (no surprise since Google owns Blogger), and I put up a few posts that were copies of the newspaper articles I had written over the course of a year. I didn’t know what else to write about so I’d just jot down funny or interesting things that would happen to me throughout the day. And pretty soon, I was cranking along with a decent body of work. Over 400 posts to date. Where am I going with my blog? Not quite sure yet – but goodness am I enjoying the writing and it’s become a hobby I hope to continue throughout my life. At my friend, Anne’s, suggestion I am consider turning some of the posts into a collection of essays for publication on a more public scale. Just like the albatross, I’m searching for the right air current to launch a project like that.

My career: I’m 32 and have spent the better part of 10 years intensely studying human behavior and product and service development. I’ve cobbled together this beautiful tapestry of experience with that experience I have found a many colorful characters that have become my greatest treasure. Their collective diversity is a reflection of the many twists and turns my life has taken. I review the expertise I’ve built and the successes I can point to and wonder what’s next? Where do I go from here? How do I know what current to look for?

Part of the albatross equation is knowing where you want the current to carry you so you can quickly identify it when it comes your way. Extending your wings is the easy part. The challenge, and ultimately the reward, comes when you have taken a 360 look around from wherever you are now and determined the direction you need to go. The albatross doesn’t concern itself with the length of trip, his wings will carry him as far as they need to. He cares only about the destination. 

career, corporation, economy, job

We’re going the wrong way! Who’s driving?

Christa Avampato

My friend, Jamie, was was telling me about a his sister’s job in retail. It’s an industry I’m passionate about and may return to someday. It’s the heart and soul of the 70% of our GDP created by consumer spending. They’re hurting, like so many industries, and in times of trouble companies need the most able navigator at the helm. The trouble, at least with Jamie’s sister’s company, is that everyone is playing a game of Pass-the-buck instead of Survivor. The answers to questions like “Who is our core customer?”, “How are they hurting right now?”, and “With our competencies how can we ease that hurt for them?” are critically important for companies that wish to come out the other side of this latest economic slide, or any economic slide for that matter. 


Jamie drew a metaphor that is so clear in my mind and it perfectly captured the situation with his sister. It’s as if everyone is in the back of the bus, facing the wrong way, and asking where we’re going. No one, no one is actually willing to grab the steering wheel and drive. That driver’s seat is a very dangerous place to be for sure, though sitting in the back, eyes covered, knowing no driver is up there steering is far worse. It’s a choice of the lesser of two evils, with advantages and disadvantages for each action. 

Let’s look at hat’s actually happening for Jamie’s sister – no one’s driving. A crash is practically unavoidable. A runaway car with no driver can only stay on the road for so long. The people in the back may feel that they have a better chance of survival if they hang out and wait for someone else to step up. That’s possible. Though the greater likelihood is that the whole operation goes down while everyone is wringing their hands. And the lead up to the crash is painful and anxiety-inducing. 

An alternative is that someone does take the helm, and the crash happens anyway. It would be a near certainty that the blame and guilt will fall to the driver, and that driver couldn’t hope to survive. But what if that driver can pull it off? At this point, it’s hard to imagine any industry coming out of this recession unscathed. With the right leadership, the wounds could be bumps and bruises instead of lost limbs and massive internal bleeding.

It’s a gamble – there are clear choices that need to be made now by every company. What’s not clear is the best way forward that causes the least number of casualties. Strong leadership that focuses on stakeholder needs now is best able to find a way up, over, or through. At this point, we have to ask ourselves a key question about that bus situation: If we had no intention or desire to drive, or at least take a shift at the wheel, then why did we get on the bus in the first place? It’s foolish and downright dangerous to leave an entire journey up to everyone else. 
books, literature, technology, writing

Virtual Bookshelf

Christa Avampato

This week I finally purchased a set of bookshelves from Crate & Barrel that I’ve been coveting for a year. They display my books so beautifully that they’ve become a piece of art. I took a stroll past the shelves this evening, admiring my skills of putting together 9 straight pieces of wood with an Allen wrench and a few screws. I realized that these books aren’t just a collection of reference materials or thought-provoking stories. They are a diary of where I’ve been and interests I’ve developed over a number of years. They are beloved childhood memories and reminders of very long nights spent in a library, pouring over their pages, while in school. Some are like old friends that I visit again and again for guidance, for strength, for inspiration. 


This morning  read David Churbuck’s post about the virtual bookshelf. He loves his Kindle, though he worries that it’s destroying perhaps the greatest joy of literature – sharing it. Lending books to people, swapping them with one another, and then discussing their merits. He questions the selfishness that we embrace with our new electronic devices. 

That set me to thinking about how we might combine technology and literature in a win-win, rather than consuming one at the jeopardy of the other. This idea is particularly poignant to me because of a fiction piece I am working on that revolves around this very idea – a children’s story that I began after taking a stroll through one of the increasingly rare used book stores in New York City. I love my local Barnes & Noble, though there is something magical in the mustiness of those bookshelves that contain texts far older than me. There is history living in those shelves – those books represent pieces of people’s lives, the same way that my books represent mine. 

I don’t have any good answers for this conundrum of technology co-existing with literature, though its a question I’ll be considering in the days and years to come. I’d love to hear your thoughts and comments if you’d like to share them.     

dreams, education, hope, youth

A Lesson in Teaching

Christa Avampato

This morning Junior Achievement was on-site at my office building for a day of financial education. I co-taught the first session: A Day in the Life. We discussed feelings about money, sources and uses of it, and the value of savings and making a budget. Those 16 sets of eyes were some of the most discriminating I have ever been in front of. They are reacting to the teacher, to their peers, to the person at the front of the room, all while searching for self-definition. Quite a mixture of emotion, and therefore, behavior. 


We got through the lesson with little pain. Though nervous, I found it was helpful to put on the face of confidence and push through without stuttering or stopping except for questions from the group. I forgot nearly every one of the notes I had memorized. When in doubt of what to say next, I asked for participation, and the students happily responded quickly and intelligently.

I co-taught for close to an hour and then returned to my day. I will admit that today was more irritating than most of my days. It seemed that I would put out one fire and then find that another one had been building strength just behind me. And this went on for several hours. By lunch time, I was cranky. The last thing I felt like doing was having lunch with 16 high school students. But I went because I promised I would go. 

Bob, my previous boss, continually says that there is magic in commitment. I learned that lesson today in a few short minutes, and it was taught to me by a group of 16 year-olds. If you’re ever wondering how old you are, sit with a group of high school students, and will quickly become apparent. Over sandwiches and pasta salad, we talked about their studies, their schools, their hopes for their futures. During our conversation, I felt my frustration lift and dissipate. They made my day brighter by shining their own light on me, and for that I am very grateful. Lesson learned…
books, career, entrepreneurship, job

Ladies Who Launch

Christa Avampato

I am in the midst of reading the book Ladies Who Launch. It’s part guide book, part inspirational story collection for women interested in entrepreneurship. In the uncertain times we’re now in, I’m thinking a lot about diversification. Traditionally, we get a job, we work hard, and pay for life from the salary of that job. In times of recession, which just today economists officially figured out we’re in, there’s a lot of talk about the importance of diversity in our investment portfolios. But what about in the ways we take in money. Isn’t it safer, and perhaps even advantageous, to have multiple sources of income? Companies diversify their products and services. Shouldn’t we, as average earners and consumers, do the same?


This book is about helping women to think about launching as a continuous pursuit. And that launch can revolve around a business idea, a project (personal or professional), a relationship. It draws its strength from encouraging women to get out in the world and stay active. I was a little skeptical at first, though I put my best foot forward and dove into the book after reading so many good reviews. 

After making notes throughout the afternoon on Sunday and considering questions like “What do I want my typical day to look like?” and “What would I do if I had no limitations and boundaries of any kind?”, I noticed that my step was a little lighter today. The things that may have upset me on other days didn’t phase me at all. And I noticed that I was bolder than normal, speaking my mind and sharing my views of even the most staid and traditional ways of doing things. 

There really is magic in thinking about ourselves as the CEO of Me, Inc. To think of our lives in a constant state of launching. Oscar Wilde said, “We are all in the gutter, but some of us are looking at the stars.” While I don’t think of my life as “in the gutter”, I understand his point. We might feel down-trodden by the news of recession, by the political situation around the world, by the violence and sadness that stretches across the news waves these days. This idea of launching, of taking flight, has the ability to lift us up. It empowers us and allows us to retake control of our lives. The very thought of launching allows us to let what ails and pains us to fall away. We begin to look at the opportunities before us rather than the challenges. Or better yet, we suddenly become able to look at the challenges and launch opportunity from them.          
books, career, malcolm gladwell, passion, success, work, work ethic

10,000 hours

Christa Avampato

Malcolm Gladwell just released a new book, Outliers. He takes a look at the lives, circumstances, and personality traits of remarkably successful, productive people who make a significant impact in the world. One point that I found particularly interesting is his views on intelligence and diligence.

A certain level of intelligence and education gets an individual to a certain degree of success. However, to get any further, it’s actually diligence that carries them. Specifically 10,000 hours of diligence in our chosen field is absolutely necessary if we wish to make a significant impact there. Now, just putting in the hours toiling away in a cube is not a sure-fire plan. You still need that degree of intelligence, and 10,000 hours in the minimum investment necessary.

This particular stat caught my interest because I, like many in my generation, am a job hopper. I have been blessed to have discovered one good opportunity after another in very quick succession. I see a greener pasture and I go for it. That’s not to say that every move was a marvelous idea. Most were, though there were some duds to. What is true is that they have all been critical component of a very interesting path that I built for myself.

Now I have a job in a field that utilizes all of the skills I amassed through a variety of different jobs. All the time I put in at my other positions provided the experience to get me to this place, but my accumulation of those 10,000 hours began only recently. Perhaps without knowing it, Malcolm Gladwell made a very profound statement directly to my generation. “Hop around to find your passion. That’s fine. But once you find that passion it takes staying power to make it to the top of the heap.” Wise counsel, intended or not, and I’m very grateful to him for it.