Seth Godin wrote a post today on his blog that made me pause and re-consider some questions I’ve been thinking about recently. He talked about the patience of the albatross. It can often sit in the water or on land for days waiting for the right wind to carry it up, up, and away. It can fly for days or weeks, non-stop, with a resting heart rate. It’s an incredible lesson in biology, with many applications to our lives.
Seth talks about Albatross businesses – those that favor a long, slow ramp-up with an eye toward longevity. He promotes patience as more than a virtue – it’s a method of survival. And this is a good lesson not only for business, particularly entrepreneurial ventures, but also anything that is worth our personal time. This can be a personal relationship, a friendship, a hobby. I am thinking about it in the context of my writing and career and I hope these thoughts will help you think about this principle in the context of your own life.
My writing: I started this blog on a whim about a year and a half ago. My friend, Stephen, said he liked my writing and hoped I’d continue doing it. I knew nothing about social media at the time. He suggested a blog. I googled the words “create blog”, Blogger came up as the top search engine return (no surprise since Google owns Blogger), and I put up a few posts that were copies of the newspaper articles I had written over the course of a year. I didn’t know what else to write about so I’d just jot down funny or interesting things that would happen to me throughout the day. And pretty soon, I was cranking along with a decent body of work. Over 400 posts to date. Where am I going with my blog? Not quite sure yet – but goodness am I enjoying the writing and it’s become a hobby I hope to continue throughout my life. At my friend, Anne’s, suggestion I am consider turning some of the posts into a collection of essays for publication on a more public scale. Just like the albatross, I’m searching for the right air current to launch a project like that.
My career: I’m 32 and have spent the better part of 10 years intensely studying human behavior and product and service development. I’ve cobbled together this beautiful tapestry of experience with that experience I have found a many colorful characters that have become my greatest treasure. Their collective diversity is a reflection of the many twists and turns my life has taken. I review the expertise I’ve built and the successes I can point to and wonder what’s next? Where do I go from here? How do I know what current to look for?
Part of the albatross equation is knowing where you want the current to carry you so you can quickly identify it when it comes your way. Extending your wings is the easy part. The challenge, and ultimately the reward, comes when you have taken a 360 look around from wherever you are now and determined the direction you need to go. The albatross doesn’t concern itself with the length of trip, his wings will carry him as far as they need to. He cares only about the destination.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I like the idea of the albatross, and the patience it takes to get where it has/wants to go. Sometimes the albatross has been identified as something that holds someone back…”the albatross hanging around your neck”. You seem to be pretty focused with what you want to do. The only one that can get in your way is you. If you decide to do something public with your pictures, I’m sure it would be a great success. The only time you fail if if you don’t try….have a great day…nice article
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Thanks so much for your comment and support of my work! I really appreciate it – support like this keeps me going!!
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