About a month ago I read Ann Patchett’s book, What Now?. It’s a reproduction of her graduation speech at Sarah Lawrence University, her alma mater. And she talks about crossroads and where you might look when considering your next step. I wonder if she realized how poignant this question would become in the year after the book’s publication.
In the month since reading the book, I’ve been considering “What Now?” almost daily. It seems that I am at an eternal crossroads in almost every area of my life. As I talk to my friends and my family I realize that many people are doing the same thing. So I thought it might be helpful to detail the way I’m framing up this question to myself in an effort to answer it as effectively as possible.
Career: My friend, Susan, whom I consider my career guru, is always concerned about the story that our careers are weaving. And this is especially important for us 30-somethings. We have amassed a good deal of experience and expertise and we may be teetering on a taking the plunge into a higher level position a a big company, starting our own company, or making a career switch. How are those pieces weaving together into one cohesive story? When have we been happiest in our careers? What skills are we happiest exercising and what skills do we still want to polish up? These questions help me think about what’s next for me.
Relationships: A tough one for us single 30-somethings. We’ve likely had a number of relationships at this point. And we’ve gone through the highest of highs and lowest of lows in love. We’ve had our hearts broken, perhaps broken someone else’s heart, walked away, been walked out on. We’ve loved and lost and loved again. Some people think this is the time to find a husband or settle in to be single for a long time to come. I don’t. There’s a calm that has settled in for me around love in the 30’s. Either it works or it doesn’t. And if it doesn’t, I’ve given up the sadness and sulking of my 20’s – it must mean that I had better get back out there because that relationship just wasn’t the right one for me.
Friends: My friend, Amy, and I always talk about how important it is to get energy from our friends rather than have or energy sapped by people. My friend, Kelly, describes it as not wanting to be around people who suck our will to live. A bit dramatic? Sure. Accurate? Definitely. We have just so much time to devote to people in our lives. Make sure that each one enriches your life. It’s not easy to clean out our lives of old friendships that don’t work anymore – for one thing, we may find our lives have more holes than we’d like. But the good news is that if we do that we’ll have more time for the people in our lives who really matter to us, and you’ll be surprised what good fortune finds you when you make room in your life for it to stay awhile.
Happiness: This is the area of my life I work on the most. It effects our health, the foundation for every other area of our lives. It effects those around us. A recent study found that surrounding ourselves with happy people has enormous benefits – physically, emotionally, and spiritually. When I think about what’s next in my life, the greatest consideration I give is a decision’s effect on my happiness. And having that one guiding principle, light’s the way.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
About a month ago I read Ann Patchett’s book, What Now?. It’s a reproduction of her graduation speech at Sarah Lawrence University, her alma mater. And she talks about crossroads and where you might look when considering your next step. I wonder if she realized how poignant this question would become in the year after the book’s publication. 
Christa, I found your comments on friendship so special. I think you are completely right and on track that sometimes we have to let those in our life who just aren’t positive go, but that letting go is often opening our heart and minds to new experiences. Hope you are well! Kelly B.
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Hi Kelly! Thanks so much for reading my blog and for your comment. I really appreciate it. Friendship is such an interesting, dynamic thing. I’ve found that I have so many people who have been in my life for a long time and our friendships have grown. Whenever I let friendships fall away because they weren’t working, it did open up my life to new experiences, just as you said. Good, even if difficult, lessons to learn. Hope you’re well!-Christa
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Well done, something we can all relate to
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Hi Runner52! Thanks for your continued reading and support of my writing. That What Now? questions always keeps me on my toes!
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