Malcolm Gladwell just released a new book, Outliers. He takes a look at the lives, circumstances, and personality traits of remarkably successful, productive people who make a significant impact in the world. One point that I found particularly interesting is his views on intelligence and diligence.
A certain level of intelligence and education gets an individual to a certain degree of success. However, to get any further, it’s actually diligence that carries them. Specifically 10,000 hours of diligence in our chosen field is absolutely necessary if we wish to make a significant impact there. Now, just putting in the hours toiling away in a cube is not a sure-fire plan. You still need that degree of intelligence, and 10,000 hours in the minimum investment necessary.
This particular stat caught my interest because I, like many in my generation, am a job hopper. I have been blessed to have discovered one good opportunity after another in very quick succession. I see a greener pasture and I go for it. That’s not to say that every move was a marvelous idea. Most were, though there were some duds to. What is true is that they have all been critical component of a very interesting path that I built for myself.
Now I have a job in a field that utilizes all of the skills I amassed through a variety of different jobs. All the time I put in at my other positions provided the experience to get me to this place, but my accumulation of those 10,000 hours began only recently. Perhaps without knowing it, Malcolm Gladwell made a very profound statement directly to my generation. “Hop around to find your passion. That’s fine. But once you find that passion it takes staying power to make it to the top of the heap.” Wise counsel, intended or not, and I’m very grateful to him for it.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Malcolm Gladwell just released a new book, Outliers. He takes a look at the lives, circumstances, and personality traits of remarkably successful, productive people who make a significant impact in the world. One point that I found particularly interesting is his views on intelligence and diligence.
i dug it too. the stuff about cultural legacy was also very interesting — the concept that people have to be taught how to speak up and assert themselves and have a comfort level with authority before they will say what they mean. odd bit to be reading on a plane — fortunately my pilots were all American.
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