Last week I wrote about taking the scary step of starting to contact literary agents through query letters. I have been pleasantly surprised to hear back from a few of them (which I was not at all expecting since I just started to send a handful of emails.) Yesterday, I heard from an agent who requested a formal proposal – the next step in the agent finding process.
While a query letter is very concise (a few paragraphs), a proposal is much more detailed. Again I consulted my guidebook on publishing, and found followed the formal format of a proposal. It contains:
- Title
- Synopsis
- Author’s Background (narrative)
- Market Potential
- Competitive Works
- Detailed Table of Contents
- Sample Chapter(s)
My query letter is less than a page while my proposal clocks in at 22 pages (double-spaced). Proposals are a much larger undertaking, for the writer and the agent. It’s the next step in the “getting to know you” process and feels as much like a business plan as it does like a piece of narrative.
In addition to understanding the heft of the proposal, I also learned a few lessons through its writing that I thought would be helpful to those of you considering a similar route:
1.) Exercise great care in a proposal’s composition. One of the main tenets of Zen cooking is, “Treat your pots and pans as if they are your own eyes.” This is wonderful advice for all chefs. A book proposal in many ways is the writer’s equivalent to pots and pans. That proposal makes the creation of the book possible.
2.) Read the agent’s bio again, as well as agency’s website (particularly if it offers submission guidelines.) Initially, the writer reads the agent’s bio on the agency website to find out if he or she is accepting proposals, and if so what genre those proposals should address. A word to the wise – if an agent says either A) he or she is not accepting submissions or B) they list the genres that interest them, abide by their wishes. No matter how great your cookbook is, if the agent isn’t accepting cookbook projects at this time, don’t submit one. All you’re doing is clogging their in-box with spam, even it’s eloquently written spam. You’re wasting your time and theirs.
3.) Clearly understand your audience and competition. Who are you writing for, what do they need, and how does your book fulfill that need? I use the same construction that I use on a daily basis as a product developer. It might feel great to say, “My book is for everyone.” It’s not. You are writing on a particular topic that has a particular appeal to particular people. Talk to them. And know who else is talking to them so you can differentiate what you have to offer. Your book may certainly be useful to others beyond your target audience, but your target is your main concern. Focus – in trying to serve everyone, you serve no one.
4.) Have the proposal ready to go before you ever hit “send” on a query letter. You never know how fast the turnaround will be on your query and you want to have the proposal ready to go at a moment’s notice. If an agent writes to you and asks for a proposal, you don’t want to keep them waiting for weeks while you put it together. Also, the query letter takes most of its cue from the proposal and the proposal forces you to get clear on why you’re writing the book and what you have to say. My advice is to write the proposal first and then craft the query, even though you send the query to prospective agents and the proposal only to agents who express interest in reading it.
5.) Don’t get discouraged. Just as some agents may never respond to your query, not all agents who request a proposal will be interested in your book. It’s also helpful to know that when reading a query or proposal, an agent considers whether or not they have the connections (or can easily get them) to make the book successful. While your writing is a very personal matter, the agent’s decision-making process has more to it than whether or not they like a potential client’s writing.