“That which you create in beauty and goodness and truth lives on for all time to come. Don’t spend your life accumulating material objects that will only turn to dust and ashes.” ~ Denis Waitley
It’s with more than a bit of irony to find this quote among my reading during the holiday season. It seems that almost everyone except me went on a buying frenzy in the midst of Black Friday madness. Then they got their credit cards statements and logged an unprecedented number of returns. This is a good sign for American society – perhaps we’ve turned a corner when it come to how we think about stuff. It is all just stuff.
I think about stuff a lot because I am, by profession, a product developer. However, most of the products I’ve created aren’t tangible products. They are Broadway shows that inspired people, nonprofit programs that benefited worthwhile causes, and experiences that celebrated our creative spirit.
The tangible products I’ve created over the last few years for my current employer are things I am less than proud of, actual things that I have relegated to the back of my mind, and conveniently left out of my portfolio. Creating them has afforded me a salary that has helped me to pay back a good chunk of my student loans from business school and to save an emergency fund as well as another savings account so that I can chase my dream of starting my own nonprofit. I am grateful for this gift, particularly in a time in our economy when so many people have struggled financially.
If I think about the last three years of my professional career strictly from a product development perspective, they have been wildly pointless. I have churned out product after product that I don’t believe in, would never buy, and would never counsel anyone else to buy. These three years were really just about survival in a bleak financial market. The joy has gone out of my work.
Personally, these three years have been staggeringly exceptional. I have learned more in this time than I ever thought possible – about myself, the world, and my purpose. I have made oodles of friends along the way, reinforced my confidence and convictions, and found my voice as a teacher, writer, and leader. It has been nothing short of a blessing. It has been a transformation. I found and live the dream of my life, even if at the moment it is only after regular working hours.
This dichotomy – an enriching personal life and a stagnant professional life – has been brewing for some time now. I’d say it was at a slow boil for about a year, a rolling boil for another year more, and has been at a flat out screaming boil over 2011. The only thing that can possibly come next is a quick evaporation altogether. And that’s rather what my latest career decision feel like – an evaporation of what doesn’t matter in favor of activities that do matter, to me and to the world. Compass Yoga is my attempt to follow Denis Waitley’s advice to build something beautiful and good.
It’s going to be a beautiful 2012 – just wait and see!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“That which you create in beauty and goodness and truth lives on for all time to come. Don’t spend your life accumulating material objects that will only turn to dust and ashes.” ~ Denis Waitley
