“I spent my entire complaining that no one ever listens to me and now look what happened. I can’t believe I’ve gotten to have this experience. I say this at every talk I ever give and no one ever prints it: Thank you, thank you, thank you so much for caring this story.” ~ Matthew Weiner, Creator of Mad Men, at the 92Y on Thursday, December 16th
I went to the 92Y on Thursday night to hear Matthew Weiner speak. I’m an enormous Mad Men fan because I love the intensity of the writing and how true he is to the time period. I left the talk loving Matthew Weiner as an inspirational writer who believed so much in the power of good content and in his Mad Men concept. He used the pilot script for years as a writing sample, his calling card, to get writing jobs. When he began to seriously shop it around after finishing his time as a writer for The Sopranos, HBO turned it down.
Weiner talked a lot about nostalgia, “the pain from an old wound”, and its place in the lives of the characters and fans. “In the 1960’s, being an intellectual was in style,” he said. “Advertising used to be a dead-end, a haven for creative people with lofty aspirations.” Now advertising, in its traditional sense, has fallen out of favor as viral and social media mechanisms have become more effective and efficient. The men of Madison Avenue must shake their heads and wonder how their world changed to drastically. “I’m writing a story that everyone knows the ending to,” Weiner stated. “It’s really a recipe for disaster.” And still, we watch. The power of nostalgia, of the desire to know and understand a time so different from ours and yet not that far into our past.
The concept of “The Other” also dominated quite a bit of airtime at 92Y. Weiner is fascinated by the concept of a foreigner, an outsider, someone who doesn’t belong. These Others are the truth-sayers, the mirrors for the rest of us who try so hard to push away any story that doesn’t fit our own narrative. The Other, in life and in good storytelling, has the ability to expose injustice and get at the reality underneath> They foreshadow what’s to come, just around the corner, no matter how much we deny the impending events. So long as The Other stands with us, we are forced to face the music, to recognize that life as we know it will never be the same. The Others are what cause heroes to rise up and villains to fall, eventually.
I loved Weiner’s raw honesty on stage. he was fully and unapologetically himself, neuroses and all on display. He didn’t put on airs. He didn’t try to be someone he’s not. He didn’t hide or dodge a single question or comment. His emotions and responses were authentic and genuine. Success seems to have had little effect on him except to shock and surprise him. He’s at once enormously proud of the work and pinching himself to make sure this is all real. He’s the kind of writer that should serve as an inspiration for anyone trying to make it in the world with this demanding craft. “If you push stories away, they’ll destroy you.” Better to tell the tales we have as fairly as possible, take whatever praise or lashings they garner, and keep going. It’s the only way to both persevere into our futures and preserve the pasts we come from.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“I spent my entire complaining that no one ever listens to me and now look what happened. I can’t believe I’ve gotten to have this experience. I say this at every talk I ever give and no one ever prints it: Thank you, thank you, thank you so much for caring this story.” ~ Matthew Weiner, Creator of Mad Men, at the 92Y on Thursday, December 16th
Such a fantastic show, and review, sorry I missed it in person. Thank you for sharing.
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