Scene from The Fantastic Flying Books of Mr. Morris Lessmore
In the past few months, I’ve been working on some fiction writing for a young adult audience. It’s a fun and interesting project, and it stretches my skills as a writer. I can write lifestyle-type pieces, as I do for this blog, with a certain ease after 4+ years of daily writing. Over 1400 days of practice, and counting.
Fiction is something different. When I write for this blog, I know where I’m going. With fiction, the future is an open road and while you may have a map, the characters take on a life of their own. You have to find out what they’re feeling, and why they feel that way. Sometimes they make you laugh out loud and sometimes they break your heart. The author may create these characters, but like children they grow up to be independent with their own ideas about the world they live in. The author just has to get it all down as honestly as possible.
The story I’m trying to tell is fantastical and though I’m not a terribly visual person, I’ve found myself imaging scenes and colors, as if I’m on the outside of a large picture window, peering in with my hands framing my eyes. I’ve struggled a bit with how to describe in words what I see in my mind’s eye, with how to communicate to a reader everything that I imagine. How do I get the reader to see all of the detail I see, exactly as I see it.
And then I came across “The Fantastic Flying Books of Mr. Morris Lessmore”, a creation of Moonbot Studios. The story is not quite a cartoon, not quite an ebook. It’s a delightful mash-up of the two, and it is the new poster child of just what’s possible with electronic books, particularly for a young audience.
After watching “The Fantastic Flying Books of Mr. Morris Lessmore”, I realized that writers and storytellers have just picked up another hat. I can now imagine a time not too far off when people will laugh about the term “transmedia storytelling” because all stories will have to jump across different mediums with ease in order to delight an audience with increasingly savvy expectations. It won’t just be a nice bonus, but required development. Writers, grab your virtual paintbrushes – you’re going to need them!
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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