“Turn your wounds into wisdom.” ~ Oprah Winfrey
Opposites are a blessing. We gain new insight into joy through sorrow, love through heartbreak, health through sickness, success through failure. In this way, not getting what we want is a reason to be grateful.
A blessing wrapped in disappointment
When I graduated from business school, I wanted to get a job in media. I had been out of the entertainment industry for a few years and I wanted to get to it more than anything. I interviewed at NBC and it proved to be a day of horrible experiences. I didn’t get the job, and even if I did I wouldn’t have taken it. The day of interviews was that bad, and I was horribly disappointed and hurt by the process. I have been a huge fan of NBC since I was a kid, and this was a dream job for me for as long as I can remember. With this opportunity gone, I had to get a new dream. And I did through Compass Yoga. NBC did me a huge favor in the long-run, even if I didn’t know that at the time.
A chance to show what you know
As life often does, I got another chance to enter the world of television. I recently interviewed for another large TV network whose work I greatly admire. This time I didn’t go into the situation with rose-colored glasses like I did with NBC. I was clear about who I am, how I like to work, and what I’m meant to do. This opportunity just wasn’t what I wanted, and so I opted out of the process despite the network’s strong plea for me to see it through.
That wound from my NBC interview provided me with a great amount of wisdom and the confidence to take control of my own career. It felt good to turn toward a path of my own making.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Turn your wounds into wisdom.” ~ Oprah Winfrey
Christa, always take the path less traveled, or in your case non-existent..its much more fun and fulfilling. I run every morning and never the same route twice in one week….the “unknown” left or right makes for a better adventure…best of luck on yours
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It is good to mix it up. Take that turn, just because it looks like a fun adventure awaits. Thanks for reminding me to enjoy carving the path! Cheers!
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