by Thomas Spiessens“A truth: the more you squeeze, the less you have.” ~ fortune cookie
I had dinner with my friend, Amy, on Saturday night and in my fortune cookie I received this message. Amy and I had just been talking about her decision to not renew her work contract after it expires in January. She’s wanted to pursue a career in the humanitarian field for a number of years and has been saving toward this goal. Now that she’s saved the necessary amount and has a back-up plan in place, she’s giving her dream a whirl.
Amy’s decision requires a lot of faith and flexibility. She needs to be open to a lot of possibilities and outcomes. As with every dream, there is some personal sacrifice that Amy will have to make – the hours will be long and the competition for the roles she most wants is fierce. However, Amy has so much heart and has been preparing for this moment for so long that I have every confidence that she is heading off in a beautiful and meaningful new direction.
To make this choice, Amy had to let go of a bit of her job security and take a road that she will have to build herself. Her greatest insight came when she realized she was holding tight to a job that is not her life’s work. The more we release, the more freedom me gain. As she sees time ticking by she feels an urgency, a call to action to at least give her dream a shot. The worst that could happen is that it won’t work out and she’ll find a new dream, fulfilled with the knowledge that she gave it her very best try. Her example is such a good lesson for me, and for all of us: an open hand can hold more than a clenched fist.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
3 thoughts on “Beginning: Letting Go to Be Free”
Brava to your friend Amy!
“You only lose what you cling to.” –Buddha
“All the art of living lies in the fine mingling of letting go and holding on.” –Henry Ellis
We act as though comfort and luxury were the chief requirements of life, when all we need to make us happy is something to be enthusiastic about. –Charles Kingsley
Hi Christa! Thanks for the encouragement! I loved this post. I continue to feel like I am on the right path. No matter what happens in January, taking a risk is a reward in itself. 🙂
Brava to your friend Amy!
“You only lose what you cling to.” –Buddha
“All the art of living lies in the fine mingling of letting go and holding on.” –Henry Ellis
We act as though comfort and luxury were the chief requirements of life, when all we need to make us happy is something to be enthusiastic about. –Charles Kingsley
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Hi Christa! Thanks for the encouragement! I loved this post. I continue to feel like I am on the right path. No matter what happens in January, taking a risk is a reward in itself. 🙂
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