Category: Seth Godin

blog, personality. relationships, Seth Godin, writing

My Year of Hopefulness – Island Life

Christa Avampato

Seth Godin wrote a post this morning about island living as it relates to marketing. With the increasing number of new technologies that keep us ever-connected to one another, we are all closer than ever. There’s truly nowhere to run and nowhere to hide. Customers are only a tweet away.

This principle relates to many areas beyond marketing as well, especially for those of us who live our lives online. What we say, do, think, and feel is well-documented and there is an unintended consequence to that documentation: integrity become paramount. With a well-documented life comes the responsibility to walk the walk and talk the talk. Contradictions are noticed instantly now, and questioned, loudly. Authenticity is demanded. In a sense we are now always on stage.

And I’m happy about this. I’m glad to live on an island. It keeps me honest, and it gives me the assurance that everyone else is being kept honest also. I enjoy the fact that people who want to find me can find me, and I like being able to learn and grow from the many people and companies who are living their lives and brands online, too. It’s a treasure actually, to be let into someone’s life, to be allowed to share in the ups and downs of their lives. And it makes our own ups and downs a bit easier to bear. We’re all in this together.
The picture above is by Curtis Dean and can be found at: http://thecartoonsite.com/cartoons/0002.gif
friendship, learning, movie, Seth Godin, technology, website

My Year of Hopefulness – Commitment to be more than I’ve Been

Christa Avampato

“Quit. Don’t quit. Make noodles. Don’t make noodles. You are too concerned with what was and what will be. Yesterday is history. Tomorrow is a mystery. Today is a gift; that is why it is called the present…..You must believe.” ~ Master Oogway to Po and Master Shifu in Kung Fu Panda

My friend, Lon, really inspired me yesterday. He has made it his personal goal to work on his presentation skills. He has read several books and visits a blog every day that is written by a presentation training expert. He just decided that he was going to get good at this skill no matter what and he has done a marvelous job through hard work and commitment.

I finally saw Kung Fu Panda – a movie that has beautiful, simple anecdotes that relate to every day life. Under the sacred peach tree, Po, the lovable Panda at the center of the adventure is unsure that he belongs at the Emerald Palace to learn kung fu. The other characters don’t feel he’s worthy and should just go back to his former life of noodle making. They tell him he is not meant to study kung fu, even though he loves it. Since he doesn’t know kung fu already, he thinks he should just give up.
Master Oogway finds Po under the peach tree feeling sorry for himself, stuck in the past, not appreciating the present, and unable to move forward into the future. Oogway believes that Po is the only one getting in his way and that he cannot allow the opinions of others, any others, to define who he is and who he will become. Only we can make those choices. It will take hard work to learn new skills – and we must make the commitment to do so.
I thought of this movie in relation to my friend, Lon. He felt that he wasn’t good at presentations, and rather than slunk back to his desk and feel hopeless, he did something about it. He put aside his insecurities and fears, and dove into improving this skill. We should all have such determination to take up something that’s difficult, something we think we can’t do though very much want to be able to do. It is a risk. It’s much easier to just do what we do well already. Lon and Po took a braver, more courageous path.
Lon inspired me with his story. For a long time, I have been thinking about businesses I’d like to start and it all comes back to e-commerce. Trouble is that I don’t know how to write code, not a single spec of it. I’ve been afraid to learn because I am a person who does have a natural gift for understanding the intricacies of how technology works. I failed as an engineer (actually I got all C-‘s in my college engineering classes, which to me was the same as getting an F.) I couldn’t bear to fail and I gave up too soon, majoring in History and Economics, subjects I was already good at. Rather than digging in to my engineering classes, I threw in the towel. I gave up on me. I’ve been carrying that failure around with me ever since, shying away from any technical fields. Failure is a heavy load to carry and I’m tired. Taking a cue from my friend, Lon, I’m doing something about it.
I have to face the hard truth that every company is becoming a technology company. There’s no way around it any more. So I thought of my friend Lon. I thought of Oogway’s wise words to Po. We must believe we can do anything that we truly want to do. And I’d like to learn how to write code so that I can build something on-line on my own. Seth Godin wrote a post this week on coding languages that are useful now and will be useful going forward as our lives move more and more on-line. I’m taking his advice.
I took myself and my engineering failure to Barnes & Noble and leafed through books on HTML, Flash, Java, SQL, and PHP. (I don’t even know what some of those languages do, though Seth Godin thinks they’re important, and frankly, that’s good enough for me.) I visited Amazon.com and read tons of reviews on coding books and settled on the Missing Manual Series. I trust Tim O’Reilly and David Pogue. If they dedicated a moment of their time toward developing a series to teach people like me to write code, then I’m going to take advantage of their knowledge. So here I go. Putting my love of building things to use in a field I know nothing about, a field I have long been interested in and scared of, a field I should have learned a long time ago. We’ll see what I can make of myself. Better late than never.
celebration, choices, family, friendship, relationships, Seth Godin, travel

My Year of Hopefulness – Boundaries

Christa Avampato

Seth Godin wrote a great post this morning about boundaries. It reminded me of the boxes that one of my leadership professors at Darden, Alec Horniman, talked about: the boxes we put other people into, the boxes we put ourselves into, and the boxes we allow others to put us into. We do this with our careers, relationships, friendships, hobbies, interests. We take on roles and keep them, and it’s tough to break the behavior patterns we develop in those roles. And we have a real knack for giving people roles in our lives, whether or not those are the roles they want.

To make sense of our lives and keep us from going crazy, boundaries might be necessary. The key is to make them flexible and adaptable. Seth puts it in perspective of a brand, and explains that the brand can be our own personal one or that of a company. He stresses that brand loyalists are much more forgiving than the holders of a brand give them credit for. We have to give ourselves permission to try new things that truly interest us. If we are authentic and sincere in our pursuit of something new, the people who loves us will help us get there.

I’ve never been one for being put into a category. I’ve always felt free to explore different careers and interests, and have made a concerted effort to bring a diverse group of people into my life. From the outside it might seem that I just can’t make up my mind about where to focus my time and effort. A recruiter once said to me, “seems like you’ve spent your whole life exploring.” This sounded like a positive thing to me — apparently he didn’t mean it to be positive!

In actuality I have made a very specific decision to follow my interests wherever they may lead. I’m not exploring because I’m lost; I’m exploring because I’m interested in making the most of my life. I want to be someone with a broad perspective, someone who loves traveling, and new experiences, and meeting new people. I want to make sure that when my time comes, I’ve lived as much life as I possibly could.

My close friends, family, and supporters have been very accepting of this choice. They’ve celebrated my patchwork life with me. With every new experience, they are there, cheering me on and sometimes my life has even inspired them to do something different that they previously didn’t think they do. It’s a personal passion to extend my boundaries and grow my comfort zone, and I’d like to help others do the same.

business, career, family, finance, friendship, nonprofit, Seth Godin

My Year of Hopefulness – A Matter of Compromise

Christa Avampato

Seth Godin wrote a great post this morning about compromise. In his usual style he started with the caveat, “If you sell crack to kindergarten students, no need to read this. Same thing if you donate all your belongings and income to the poorest and sickest in the slums and ghettos. The rest of us have compromised. We’re not profit-maximizing sociopaths, nor are we saints. We’re somewhere in between.”

The trouble is that the great majority of us are somewhere in between, though we haven’t thought much about where exactly our in between is, how we got there, and whether or not our in between is the right in between for us. To assess where we are and how we got there, we need to consider what our priorities are. That step will best inform our trade-off decisions, and those trade-off decisions set the stage for our optimal place in between.

My priorities:
1.) Time and energy for my friends and family
2.) Enough free time to write and have hobbies
3.) Financial independence that allows me to contribute to my savings, pay off my school loans, start a small side business, and live a good quality life in New York City

These priorities lead me to the following trade-offs:
1.) There are certain companies and careers that are all-consuming. Those are not the best places for me at this time in my life. I have to work at a place that appreciates balance.
2.) Because I have chosen to live in an expensive city and have a considerable amount of school loans, I have a certain minimum salary that I need to make. This salary requirements excludes certain careers and requires that I work full-time while I get my small side business started.

Where is my in between?
1.) When I first went to business school, I had the idea that I would immediately return to the nonprofit sector after graduation. As my school loans piled up and it became clear that I wanted to move to New York City for personal reasons, a return to the nonprofit sector grew very unlikely.
2.) Because I want to be part of a mission-based organization, I’ve found other ways to have a positive impact on my community: I volunteer regularly, went through a United Way training for future nonprofit board members, and donate to nonprofit organizations.

For my in between, I have certainly made trade-offs. While it might be my preference to work for a nonprofit full-time, there are a lot of benefits I’ve received in the for-profit sector that would not be possible at my level within a nonprofit. I have good balance between my personal and professional time. I have a generous vacation allowance, am getting good professional training, and great benefits. I’m also well-compensated which allows me to enjoy my life and help my family, two things that are very important to me.

One thing I didn’t count on while in graduate school is that many people are interested in doing well by doing good. The field of social entrepreneurship that combines the best of both the for-profit and nonprofit sectors has grown by leaps and bounds. So many people have made the trade-offs I’ve made, and a whole industry is springing up as a direct result of our common in between.

Considering these trade-offs that I’ve made brought a happy, unexpected consequence: it made me appreciate the choices I’ve made and it made me feel more empowered. In a time when we feel like so many facets of our lives are out of our control, this exercise can bring a sense of calm and purpose. The best part is that it can be done with a holistic approach to our lives, or we can focus on one specific area like career or relationships.

If we find that we aren’t happy with the result, it gives us a basis for an action plan to begin making some changes. While Seth Godin may have meant this exercise to be about compromise, it is also about happiness and accomplishment.

business, entrepreneurship, innovation, marketing, music, new product development, Seth Godin

My Year of Hopefulness – Small Audience

Christa Avampato

Seth Godin wrote a terrific post today relating the contrast between concert opening acts and rock stars to the different grades of marketers. He has some very good advice for all of us: Seek out a small audience who thinks you’re a rock star and then grow that audience. Don’t go out into the market as an opening act and have the market shape your work based upon something else they love (the rock star). You want to stand on your own two feet and have customers who love you and will back you exactly the way you are.

Many companies are so hungry for growth, so hungry for fast, quick wins, that they do whatever they have to do to their products and services to make them appeal to everyone. Of course some other companies focus so closely on one tiny piece of the market that they exclude others who might also benefit from their products with just a few weeks. So what’s a company to do?

A few ideas:
1.) The “Me-conomy” seems endless. The personalization trend can be seen everywhere in the market. Is it possible for a customer to customize some piece or your product or service to make it suit them perfectly? This allows you to serve a number of different groups with just a few minor changes to your product. Think about what adding colors and engraving to the ipod did for that product!

2.) There are a lot of ways to slice and dice a market into segments. Is there a segment that you can serve that’s small enough to provide something special to them while also having a wide enough appeal to enough people to meet your costs and profit goals?

3.) Look for holes in the market. Many companies are set on being fast followers. They don’t want to get out there, innovate, and build something new. Fear holds them back. They’d prefer to watch others, copy, and paste. The saddest part about this kind of ambition is that it never allows you to be the first in the market to fill an unmet need that makes consumers grateful and loyal to your brand. You’re just an opening act in that scenario. You want to be the first association a customer makes with a new product or service. You don’t want people to say, “Oh yeah, there’s that option, too” about your brand. So get out there, talk to people, and find a way to provide a service or product that makes their lives easier.

While it’s fun to play in the market, it’s more fun to build a market and delight customers with a product or service they never even thought was possible. Your following will be filled with early adopters at first so learn from them, get their input, improve your offering, and other people outside of that early adopter segment will catch on. Be a rock star.

Seth Godin, social media, volunteer

My Year of Hopefulness – Do Something with Squidoo

Christa Avampato

There is a statistic in the news that has been bothering me so much that I am telling everyone I know about it. In January, the number of suicides committed by the US soldiers was higher than the number of US soldiers who died in Afghanistan and Iraq combined. I can’t get over that fact. It’s haunting me – what could be causing this and why did it have to get to this level to get national attention?

So how does a story like this make me hopeful? I feel hopeful because I feel empowered to do something about it. I was talking to my friend, Richard, about it this week and he helped me to realize that if someone, anyone, can find a way to help in this situation that the implications for our country and for the many people who serve this country would be immense.

If ever I wanted a cause that would have impact this would be it. Consider how much energy, time, and funding goes in to training a soldier what to do in a war-torn region. And now consider how much energy, time, and funding goes in to helping that transition back into normal civilian life. The discrepancy is criminal.

So what can I do? Could I start a movement? Could I reach out and offer my help? And to whom? I started tonight be creating a lens on Squidoo. I’ve followed Seth Godin for a long time – his is one of the blogs I read every day. I have to admit it took me a while to figure how or why to use Squidoo. Now I get it – when you want to provide detail on a specific topic, event, or cause, Squidoo is your tool.

Feeling passionate about wanting to help these US soldiers transition back to civilian life and wanting to get a dialogue going about the topic, I started the lens. To see the lens and offer your ideas and support, visit http://www.squidoo.com/helpUSsoldiers

Photo above taken by Rafiq Maqbool, AP.

community service, hope, Seth Godin, social entrepreneurship

My Year of Hopefulness – All the ways you can serve

Christa Avampato

I am thrilled to see that MLK Day is being made into a holiday that celebrates and promotes service. (And it’s shocking to me that all Americans do not have that day off – I hope that will change.) Seth Godin published a list of ways to give back that day, and every day for that matter, that covers a wide spectrum of time investment. By no means is it definitive – it gets the creative juices flowing. There a lot of ways to give and a lot of organizations who need the help. 

From Seth’s list, I love the idea of creating a Wikipedia page for charities that we care about that may not be so well known. That’s what I plan to do. I will also dig in and do some research on social entrepreneurship in the hopes that my transition to that field and to building my own business is not all that far away. I know that it’s possible to do well and do good at the same time, with the same efforts, and I’m going to find a way to do that. 
animals, business, entrepreneurship, environment, nature, relationships, Seth Godin

Lessons from an albatross

Christa Avampato


Seth Godin wrote a post today on his blog that made me pause and re-consider some questions I’ve been thinking about recently. He talked about the patience of the albatross. It can often sit in the water or on land for days waiting for the right wind to carry it up, up, and away. It can fly for days or weeks, non-stop, with a resting heart rate. It’s an incredible lesson in biology, with many applications to our lives. 


Seth talks about Albatross businesses – those that favor a long, slow ramp-up with an eye toward longevity. He promotes patience as more than a virtue – it’s a method of survival. And this is a good lesson not only for business, particularly entrepreneurial ventures, but also anything that is worth our personal time. This can be a personal relationship, a friendship, a hobby. I am thinking about it in the context of my writing and career and I hope these thoughts will help you think about this principle in the context of your own life. 

My writing: I started this blog on a whim about a year and a half ago. My friend, Stephen, said he liked my writing and hoped I’d continue doing it. I knew nothing about social media at the time. He suggested a blog. I googled the words “create blog”, Blogger came up as the top search engine return (no surprise since Google owns Blogger), and I put up a few posts that were copies of the newspaper articles I had written over the course of a year. I didn’t know what else to write about so I’d just jot down funny or interesting things that would happen to me throughout the day. And pretty soon, I was cranking along with a decent body of work. Over 400 posts to date. Where am I going with my blog? Not quite sure yet – but goodness am I enjoying the writing and it’s become a hobby I hope to continue throughout my life. At my friend, Anne’s, suggestion I am consider turning some of the posts into a collection of essays for publication on a more public scale. Just like the albatross, I’m searching for the right air current to launch a project like that.

My career: I’m 32 and have spent the better part of 10 years intensely studying human behavior and product and service development. I’ve cobbled together this beautiful tapestry of experience with that experience I have found a many colorful characters that have become my greatest treasure. Their collective diversity is a reflection of the many twists and turns my life has taken. I review the expertise I’ve built and the successes I can point to and wonder what’s next? Where do I go from here? How do I know what current to look for?

Part of the albatross equation is knowing where you want the current to carry you so you can quickly identify it when it comes your way. Extending your wings is the easy part. The challenge, and ultimately the reward, comes when you have taken a 360 look around from wherever you are now and determined the direction you need to go. The albatross doesn’t concern itself with the length of trip, his wings will carry him as far as they need to. He cares only about the destination.