There is a statistic in the news that has been bothering me so much that I am telling everyone I know about it. In January, the number of suicides committed by the US soldiers was higher than the number of US soldiers who died in Afghanistan and Iraq combined. I can’t get over that fact. It’s haunting me – what could be causing this and why did it have to get to this level to get national attention?
So how does a story like this make me hopeful? I feel hopeful because I feel empowered to do something about it. I was talking to my friend, Richard, about it this week and he helped me to realize that if someone, anyone, can find a way to help in this situation that the implications for our country and for the many people who serve this country would be immense.
If ever I wanted a cause that would have impact this would be it. Consider how much energy, time, and funding goes in to training a soldier what to do in a war-torn region. And now consider how much energy, time, and funding goes in to helping that transition back into normal civilian life. The discrepancy is criminal.
So what can I do? Could I start a movement? Could I reach out and offer my help? And to whom? I started tonight be creating a lens on Squidoo. I’ve followed Seth Godin for a long time – his is one of the blogs I read every day. I have to admit it took me a while to figure how or why to use Squidoo. Now I get it – when you want to provide detail on a specific topic, event, or cause, Squidoo is your tool.
Feeling passionate about wanting to help these US soldiers transition back to civilian life and wanting to get a dialogue going about the topic, I started the lens. To see the lens and offer your ideas and support, visit http://www.squidoo.com/helpUSsoldiers
Photo above taken by Rafiq Maqbool, AP.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
There is a statistic in the news that has been bothering me so much that I am telling everyone I know about it. In January, the number of suicides committed by the US soldiers was higher than the number of US soldiers who died in Afghanistan and Iraq combined. I can’t get over that fact. It’s haunting me – what could be causing this and why did it have to get to this level to get national attention?
