Seth Godin wrote a post this morning about island living as it relates to marketing. With the increasing number of new technologies that keep us ever-connected to one another, we are all closer than ever. There’s truly nowhere to run and nowhere to hide. Customers are only a tweet away.
This principle relates to many areas beyond marketing as well, especially for those of us who live our lives online. What we say, do, think, and feel is well-documented and there is an unintended consequence to that documentation: integrity become paramount. With a well-documented life comes the responsibility to walk the walk and talk the talk. Contradictions are noticed instantly now, and questioned, loudly. Authenticity is demanded. In a sense we are now always on stage.
And I’m happy about this. I’m glad to live on an island. It keeps me honest, and it gives me the assurance that everyone else is being kept honest also. I enjoy the fact that people who want to find me can find me, and I like being able to learn and grow from the many people and companies who are living their lives and brands online, too. It’s a treasure actually, to be let into someone’s life, to be allowed to share in the ups and downs of their lives. And it makes our own ups and downs a bit easier to bear. We’re all in this together.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Seth Godin wrote a post this morning about island living as it relates to marketing. With the increasing number of new technologies that keep us ever-connected to one another, we are all closer than ever. There’s truly nowhere to run and nowhere to hide. Customers are only a tweet away.
Can you tell I'm catching up on your blog this morning? 😉 Great stuff!I love this quote:"With a well-documented life comes the responsibility to walk the walk and talk the talk. Contradictions are noticed instantly now, and questioned, loudly. Authenticity is demanded. In a sense we are now always on stage."As a performer, blogger, and someone who writes about intersections between documentary storytelling and the web….this really resonates.
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Hi Amanda! Thanks so much for such a wonderful compliment – I'm humbled. Can't wait for you to get to NYC! We have to find a way to write together.
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