Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
creativity, friendship, New York, relationships

Messages out to the world

Christa Avampato

“One that would have the fruit must climb the tree.” ~ Thomas Fuller

I’ve been dating a nice guy for about two months – my first foray into match.com. Last night we decided to go our own ways and while I was a bit sad, there was a part of me that was also excited. I learned a lot from this very briefing relationship: one thing being how much I’ve grown emotionally in the last year, and the second thing being that putting out into the world what you’d like back in return is a very healthy and helpful thing to do. My friend, Steve, is grateful that I have now turned the corner to stop dating jerks – he’s grown a bit tired of hearing about them – rightfully so. There’s something to be said for growing up.

So while this guy didn’t have the creative and adventurous side I was looking for, I learned how very important those two things are to me. My sweet friend, Katie, said that this world needs my creativity. And she’s right – it needs everyone’s creativity. It needs everyone to be exactly who they are and I need someone who not only nurtures that creativity in me, but also someone who has his own creative work going on that I can nurture in him.

I have found in the past few weeks that as I spent more time with him, my writing suffered, as this blog shows. He didn’t inspire any kind of narrative in me. And I found I couldn’t share any of my creative work with him. He would listen politely, because he is very polite, though couldn’t reciprocate in any way.

Last night for a bit, I felt frustrated that it took me a few months to realize this fact, though I have to admit that the only way to know if the fruit is the right fruit for us, we must, as Thomas Fuller says, make the climb and check it out. No harm done at all; we can always climb back down and walk on to another tree that appears to hold more promise.

The above photo can be found at: http://www.avonk.com/images/Lemon%20tree.bmp

career, creativity, culture, innovation, invention, job

Soil and seeds

Christa Avampato

I met with a group today who is interested in doing some consulting work with my company. We can’t afford them, though I enjoyed the way they spoke about their projects. They think of them as soil or seed. 

Soil projects are those embedded in culture, building competencies and new skill sets. Seed projects are those that explore new opportunities or new systems. Though the metaphor is simple, it has a tremendous amount of power. A ground of fertile soil won’t grow anything if seed isn’t sewn, and the seed won’t flourish if it’s planted in concrete.
Companies are the same as soil and seed. No matter how many fantastic ideas we have, if we don’t have a culture of innovation and comfortability with change. And if we have a strong culture without the creativity to create new ideas and concepts, the culture won’t do us any good. 
There’s just one snag in the soil seed metaphor. I am left wondering if one can generate the other. Can a creative culture inspire creative project ideas or can a collection of ideas inspire us to build a culture that brings those ideas to life?     
charity, Tap Project, volunteer

Tap Project 2008

Christa Avampato

Anyone who can solve the problems of water will be worthy of two Nobel prizes – one for peace and one for science.
~ John F. Kennedy


The U.S. Fund for UNICEF’s Tap Project is a nationwide grassroots campaign to raise funds for UNICEF’s Water and Sanitation Programs, which provides safe and clean drinking water to children around the world.  During March 16th-22nd, diners at participating restaurants will be invited to donate $1 for the tap water that they normally enjoy for free.  All proceeds will go to help UNICEF bring safe and clean water to the over 1 billion people currently living without.  Nationally, over 1,400 restaurants and 1,600 volunteers have signed up so far and still counting!

**Join the party on Thursday, March 13th, for Drinks to Celebrate the upcoming Launch of Tap Project 2008!**
7:30PM
Black Door
127 West 26th Street (between 6th and 7th Avenues)
New York, NY 10001

Suggested donation: $20 (at the door, smaller donations are welcome)

Watch the 2008 Tap Project Video at http://www.TapProject.org. Look up the project on Facebook. You will also see it publicized in Esquire, O, The Oprah Magazine, In Style, Entertainment Weekly, People, The New York Times and many more place from cabs to bus stops!

Dine out at participating restaurants during March 16th – 22nd. http://www.tapproject.org/restaurants/info.
career, friendship, job

Build your own road

Christa Avampato

“The best way to predict the future is to invent it. ~ Alan Kay” 

My friend, Amy, has taken an adventure to Switzerland to work for the UN on a 6-month assignment. Amy is one of those people whom I met and immediately knew we’d be friends forever. She’s one of the people in my life who is endlessly supportive and positive. She helps me keep my head on straight no matter what’s happening. 

During a conversation several years ago, we talked about the different talents it takes to build your own road versus allowing other people, an employer, a university, etc. o build one for you. “What path are you on?” “What bucket do you fall into?” “What’s the career track for that kind of profession?” All common questions, and ones that I never have an answer for. 
Only recently have I found that I have stopped looking for an answer – I’m not on one path, one track, and  don’t want to be. I like that in my career I’ve been able to carve my own way. It’s tough for sure, and some people get a bit dizzy when I explain the choices I made, changed industries, geographies, job responsibilities. My one goal was simple: I wanted to learn as much as possible, as quickly as possible.   
In these uncertain times – politically, economically, socially – I’ve been doing my best to remain as calm and level-headed as possible. It’s easy to fall into the trap of planning every move, taking strategy to the extreme. I’m fortunate in that at the moment the only person I need to take care of is me, and I treasure the freedom that my current situation creates. “Where are you going with this experience?” My answer: anywhere I want. 
art, career, job, writer, writing

A life in pictures

Christa Avampato

I’ve been impressed with The New Yorker’s Cartoonist of the month blog. February chronicled the journey of Michael Maslin as he made his way as a cartoonist. After pouring through his favorite publications, The New Yorker in particular, he would submit idea after idea and would be rejected continuously. 

Early on he was offered a weekly gig with The Soho Weekly, and when he asked a mentor for advice, he said he’s be crazy not to take it. Mr. Maslin politely turned them down. He was saving himself for the publication he truly coveted, The New Yorker. 
When your career’s success requires someone else to accept your work, it may be tempting to take the first thing that comes along that carries any kind of paycheck. Especially in fields like art that are so competitive, there’s a sense that you should be grateful if anyone takes a second look. Though just as it’s important for consumer products makers to consider what channels they want to sell through, it’s also important for artists to consider the best showcases for their work. There’s something to be said for the old adage “you are whom you associate with.” 
For Michael Maslin’s full journey, visit http://www.newyorker.com/online/blogs/cartoonists 
job, love, work, writing

Writing for Life

Christa Avampato

“Writing is the only thing that, when I do it, I don’t feel I should be doing something else.”
—Gloria Steinem,American journalist

This quote warms my heart. Countless times I am in the process of doing something and thinking about doing 5 other things that maybe I should be doing instead. I used to believe that this was a neurotic impulse, that my multi-tasking has crossed over from a necessity of high productivity to a bonafide illness. Now I know that’s not true – it’s just that I preferred to be writing.

For some people a looming paper brings stress and discomfort. For me, it’s always generated a sense of calm and well-being. It makes me feel productive and alive. It makes me feel that “all of this” is worth it once I can put it into my writing or into a story. And it shows me the importance of doing something you love, and how that activity can rewire your behavior and thought patterns.

I’ve heard some people say that making a job out of doing what you love ruins that love. I disagree – I can’t imagine how anyone gets though the work day doing something they dislike or “don’t really mind” when all the while they’d prefer to be doing something else. What more in life could you ask for than to spend your time doing what you love best?

career, creativity, job, school, teaching

Marshmallows and spaghetti

Christa Avampato

I began teaching today – my first class in what I hope will be a long series of workshops geared toward igniting creativity and infusing work with fun. We started with Peter Skillman’s game to build the tallest free-standing structure with spaghetti, string, and tape that supports the weight of a marshmallow. And with this seemingly simple activity, the laughter began, and the eyes lit up.

One of the participants said at the start of the activity, “I’m at a complete loss of what to do.” It was the greatest way to start our discussion. Innovation, along with creativity and design, begins with this simple statement. We are confronted with a problem, and the only thing we have to help us move forward is our own imagination. This is where the fun begins.
The best thing I fond about beginning with a game, and laughter, is that it opens people up. We flew through the two subsequent powerpoint presentations and got to the good stuff – the questions and exchange of ideas on how to further fold new thinking into an old company. The group taught me as much, if no more than, I had taught them. It’s the best thing about being a teacher – with the right questions it puts you in the position of being a student as well.
Cuba, love, politics, travel

Dreaming of Cuba

Christa Avampato

I’ve been in love with Cuba since watching the movie For Love or Country with Andy Garcia. The white sand beaches, the music, the food, the art, and the language. I considered hopping over the border and entering illegally though after my South Africa passport debacle, I don’t think that would be wise. Instead, I have been waiting for Mr. Castro to pass on or step down as the US government has made it abundantly clear that they will not lift the ban on Americans traveling to Cuba with him in power.

And he has stepped down. Though his brother has assumed power, it seems that change may be afoot on that small island only 90 miles from Miami. In my lifetime, I may get to sink my feet into that white sand, take in the music and the art, drink my authentic Cuban coffee with my authentic Cuban sandwich, and drown in the beauty of the language and the people who have so long been isolated from us. 
One can only hope that love and country no longer have to be mutually exclusive.      
The above photo can be found at: http://www.vjv.co.uk:.webloc.
career, job, networking

Contributions

Christa Avampato

“If you think you’re too small to have an impact, try going to bed with a mosquito in the room.” ~ Anita Roddick

What I lack in height I try to make up for in personality – small and mighty. For the first time in my life I am working a full-time job at a large corporate headquarters office. Though I work in a small, close-knit team with a supportive boss, there are plenty of times that I feel a bit overwhelmed by the sheer number of people I don’t know in the hallways. I’m used to knowing everyone where I work. 
A large number of people in a company can cause us to feel helpless at times, passed over, or insignificant. While there is strength in numbers, there is also anonymity, and with anonymity can come frustration or the feeling of being fully replaceable. I was having one of these moments recently and then read this quote by Anita Roddick. 
So how do we have an impact being a very small fish in a very large pond? We carve out our own piece of that pond. Though there may be 1500 people in my office building, they are all individuals and we make personal connections one person at a time. Before we know it Cindy introduces us to Jane who introduces us to John and so on. The web starts to build and with a little effort and a little patience, that place where we felt we had no impact becomes a place we can influence, one person at a time.    
books, diet, food, health

Michael Pollan’s Rules of Thumb for Healthful Eating

Christa Avampato

I am a huge fan of Michael Pollan, the author of In Defense of Food and The Omnivore’s Dilemma. He has joined forces with one of my favorite blogs, Omnivoracious.com, and posted up his 10 rules of thumb for healthful eating. I’ve printed them out and posted them up in my kitchen. Clever, witty, and easy to remember, they are:

1.) Don’t eat anything your great-grandmother wouldn’t recognize as food.
2.) Avoid food products with more than five ingredients; with ingredients you can’t pronounce.
3.) Don’t eat anything that won’t eventually rot.
4.) Shop the perimeter of the supermarket, where the food is least processed.
5.) Avoid food products that make health claims.
6.) Eat meals and eat them only at tables. (And no, a desk is not a table.)
7.) Eat only until you’re 4/5 full. (An ancient Japanese injunction.)
8.) Pay more, eat less.
9.) Diversify your diet and eat wild foods when you can.
10.) Eat slowly, with other people whenever possible, and always with pleasure.

For the full post from Omnivoracious: http://www.omnivoracious.com/2008/02/table-talk-gues.html

For more information on Michael Pollan: http://www.michaelpollan.com/index.htm