“One that would have the fruit must climb the tree.” ~ Thomas Fuller
I’ve been dating a nice guy for about two months – my first foray into match.com. Last night we decided to go our own ways and while I was a bit sad, there was a part of me that was also excited. I learned a lot from this very briefing relationship: one thing being how much I’ve grown emotionally in the last year, and the second thing being that putting out into the world what you’d like back in return is a very healthy and helpful thing to do. My friend, Steve, is grateful that I have now turned the corner to stop dating jerks – he’s grown a bit tired of hearing about them – rightfully so. There’s something to be said for growing up.
So while this guy didn’t have the creative and adventurous side I was looking for, I learned how very important those two things are to me. My sweet friend, Katie, said that this world needs my creativity. And she’s right – it needs everyone’s creativity. It needs everyone to be exactly who they are and I need someone who not only nurtures that creativity in me, but also someone who has his own creative work going on that I can nurture in him.
I have found in the past few weeks that as I spent more time with him, my writing suffered, as this blog shows. He didn’t inspire any kind of narrative in me. And I found I couldn’t share any of my creative work with him. He would listen politely, because he is very polite, though couldn’t reciprocate in any way.
Last night for a bit, I felt frustrated that it took me a few months to realize this fact, though I have to admit that the only way to know if the fruit is the right fruit for us, we must, as Thomas Fuller says, make the climb and check it out. No harm done at all; we can always climb back down and walk on to another tree that appears to hold more promise.
The above photo can be found at: http://www.avonk.com/images/Lemon%20tree.bmp
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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