I want to tell you a story about darkness and light. When I was diagnosed with cancer, and when almost died from cancer treatment (twice), it was often difficult to see beyond the darkness. I was standing in the crucible. At one point a lethal, unknown allergy to a chemo drug shattered my lungs and I was suffocating. We were deep in the pandemic in New York City before vaccines. The attending physician wanted to intubate me in the ICU, surrounded by COVID patients. At that time, being intubated was almost certainly a death sentence.
The ICU nurse insisted we try two more types of bedside respirators. “You have 10 minutes,” yelled the attending physician. “If her oxygen number doesn’t go up, I’m taking her to the ICU.” I had 10 minutes to save my life.
The nurse smiled at me. She tried the first machine. We waited. It didn’t work.
The nurse’s smile shrank. We tried the second machine. We waited. I looked at the ceiling. I called my ancestors. They were there. Not to intervene, only to catch me if it was my time to crossover. In that moment, all I wanted was my dog and the people I love. Love was all that mattered. Love was the secret to living, and it took possible death to teach me that.
I looked at the attending’s face. Her eyes grew wider. Her mouth fell open. I looked at the nurse; her smile had returned.
“Holy sh*t,” said the attending.
My numbers were climbing. The attending left the room.
“I’ll be back to check on you throughout the night and we’ll be monitoring you from the desk just outside the door,” the nurse said as she placed the call button in my hand. “If you need anything, press this button.”
I nodded. The nurse left the room. My ancestors smiled and walked back over a hill.
“Not today, Death,” I thought. “Not today.”
When we’re deep in the darkness, we can only see our way forward if we raise our light and take one step at a time. Maybe that’s where you are right now. Things look dark. You can’t find a lamp. It turns out the light isn’t out there; it’s in you and the people around you. We are lights to each other. We can’t see the whole path, and that’s okay. Step by step, we’ll get there, together.
In the days ahead, I want you to hang on to that image of raising our light and being on the path together the way I hang on to what happened to me in 2020 in that hospital room when I was 10 minutes from death. Call your ancestors, friends, therapist, neighbors, religious leaders, and anyone in your community who is a light. We have a lot of challenges ahead to work on together and meeting them is going to take all of us being at our best. Take care of yourself now so we can take are of each other tomorrow. You got this, and I’ve got you. More tomorrow…
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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