First drafts, of writing and any project in life, can be difficult. The proverbial blank page stares at us and we’re so concerned about getting things exactly as we want them to be in the end that we forget all creative acts are a process of becoming. Nothing springs to anyone fully-formed and perfectly-worded.
I’m in the process of writing the first draft of my third novel. You’d think this would get easier with time. It hasn’t for me. I still approach each first draft, each first attempt of all of my creative projects, with trepidation and anxiety. What if this time I’m a total failure? What if what I’m trying to do doesn’t land and I can’t do anything to make it even decent, much less something I’m proud of?
In moments like this that make it difficult for me to even begin, I remind myself that I’m a sculptor. This blank page, this new project idea, is a block of marble. And like the sculptor, I’m taking away tiny bits here and there. It will take many rounds of refining to bring the sculpture to life from this block. It will not happen overnight. It will not happen quickly. My only job is to begin, a tiny tap here, a tiny tap there. Over and over again with intention, curiosity, and openness. I don’t need to be brilliant. I don’t need to be perfect. I just need to show up. What I don’t get right in this round, I can attempt in the next. And on and on it goes.
We consume and admire the work of others at its end stage. All we see and experience in the finished product, not the many long and arduous hours, wrong turns, edits, messiness, doubt, and about-face maneuvers it took to get to that ending when it’s ready for the public. So we compare our work-in-progress to work that has already progressed.
The sculptor’s mindset is the one we need as we begin. Pick up the hammer and chisel and chip away at the smallest task of your grand dream. It’s how all great work starts, and how all great work makes its way, slowly and surely, into the world.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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