In June 2022, I had the great good fortune to speak to my professor, mentor, and dear friend, Dr. Ed Freeman from the Darden School, on The Stakeholder Podcast.
Link to the podcast episode: https://stakeholdermedia.libsyn.com/christa-avampato
Ed and I chat about:
- how writing my Emerson Page novel trilogy saved my life
- my live storytelling shows, screenwriting, and passion projects
- my love for history, being a NYC tour guide, and how I got a tattoo live on stage
- how product development helps me as a writer, and how being a writer helped me as a product developer
- living through difficult times and mental health challenges through creative work
- my multi-faceted and varied career
- making a living through a creative life
- business and product development
- building a better, more sustainable world
Ed is a treasure. He’s been one of the greatest influences on my work and life. He recently won University of Virginia’s highest honor: The Thomas Jefferson Award. Ed’s pioneering work on stakeholder theory changed the way we think about business and how businesses all over the world make decisions to create value.
If you’ve ever used the word “stakeholder,” you can tip your cap to Ed. His writing about sustainability and stakeholder theory is what put UVA’s Darden School on the map for me, why I applied, and why I was honored to attend and graduate from the school with my MBA. He changed my life in incredible ways and I’m forever grateful for him. Thanks to Ed and producer, Ben Freeman, for having me on the podcast as a guest.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 